Crisis of the Month
Your monthly guide to what went wrong (and how to do it better)From PR nightmares to corporate meltdowns, every month brings a new mess – and a new lesson.
Crisis of the Month is a no-fluff Substack that breaks down real-world crises and what they teach us about leadership, communication, and damage control.
Whether you’re in comms, ops, or just crisis-curious, this is your monthly guide to what went wrong and how to do it better.
🔍Case studies, analysis, and takeaways
❓Thoughtful questions to ask your team
💬Written by your friendly crisis management friends at Kith
📬 Free and delivered monthly
Follow now so you’re ready before the next one hits.
Crisis Leadership Blog
How Many People Had to Say Yes?
Halloween is supposed to be scary. But for Target, the fright came from a children’s costume that made it through the company’s approval processes and onto store shelves. In August, Target faced criticism over its “Kids’ Glows Under Blacklight Circus Clown Halloween...
Witchful Thinking: When Brands Fail to Read the Room
Sometimes the scariest thing a business can do is hit “publish.” As Halloween rolls around, we’re dusting off some of the marketing blunders that are scary for all the wrong reasons … and the brand reputations they left haunted. In 2024, our article, Very Scary...
Novig & Sydney Sweeney: Crisis or Not?
Sometimes, you have to take a gamble to get your name out there. Novig serves as an example of using controversial advertising to grab people’s attention, but there’s a fine line between controversy and crisis. The sports trading app recently released an advertisement...
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