Critical takeaways Artificial Intelligence (AI) offers significant opportunities for crisis communicators and AI is likely to increase the need for communication and empathy in the workplace. However, AI also poses significant challenges when it comes to the speed and complexity of the crisis that these systems could cause and how communicators need to prepare. AI […]
Critical takeaways Speed is the defining factor for success in a crisis but it can be difficult to issue a statement quickly when information is limited. Holding statements are pre-prepared statements that can be adapted to the situation and issued in a very short period of time, even if many facts are still unclear. Writing […]
Critical takeaways Corporate crises disrupt plans and strategies and divert attention away from what companies want to do. Disruption can be a negative, destructive force, but it also provides an opportunity to transform and improve an organization. Surviving the crisis is crucial, but real success and resilience comes from using the crisis to drive positive […]
Critical takeaways The US Business Roundtable recently stated that in addition to creating value for shareholders, companies also have a responsibility to create value for society. Kith believes that this is the right thing to do for society but that this also benefits companies as far as their crisis readiness is concerned. A clearer social […]
Critical takeaways Both the external and internal environment present challenges in a crisis but a crisis leaders internal mindset is the only one that we can guarantee control over. Exceptional crisis communicators understand this and are more effective as they aren’t distracted by events beyond their control. Apply these recommended techniques to focus internally and […]
You own your brand, the public owns your reputation. Too often companies are narrowly focused on planning for or responding to a crisis. Some companies spend resources on ERM systems to track and monitor their operational risks. However, they rarely spend time outside of a crisis situation understanding how their known risks could impact their […]
Critical takeaway One of the first services Kith provides to any client is fear-busting: helping acknowledge and overcome their fears. Once fear is out of the way, we can all get to work on the real problem. A typical call to Kith begins one of three ways. “We just learned from our operations […]
Critical takeaways A large part of what we do at Kith involves reputation risk management but we often see Communications teams excluded from the risk management process. Communications is the only part of the business that can adequately share the risk story. They are also key to understanding what is taking place outside an organization. […]
Critical takeaways Both lawyers and communicators have to tell compelling stories in court. For communicators, the court of public opinion is a more challenging, unregulated space. The court of public opinion is also less forgiving and there is no right of appeal. Four key characteristics distinguish attorneys who excel in the courtroom and communicators can […]
Critical takeaways We firmly believe that the key differentiator in a crisis is speed which is a combination of well-understood core values and a clear chain of command. However, a negative or toxic culture can still lead to a speedy response which will only make matters worse. Focus on building a strong, positive culture first. […]