Crisis and AI

Crisis and AI: what happens when “the computer did it”

Critical takeaways Artificial Intelligence (AI) offers significant opportunities for crisis communicators and AI is likely to increase the need for communication and empathy in the workplace. However, AI also poses significant challenges when it comes to the speed and complexity of the crisis that these systems could cause and how communicators need to prepare. AI […]

Crisis and purpose: Giving corporations permission to do what’s right

Critical takeaways The US Business Roundtable recently stated that in addition to creating value for shareholders, companies also have a responsibility to create value for society. Kith believes that this is the right thing to do for society but that this also benefits companies as far as their crisis readiness is concerned. A clearer social […]

internal mindset

Controlling a crisis starts from within you: Are you ready?

Critical takeaways Both the external and internal environment present challenges in a crisis but a crisis leaders internal mindset is the only one that we can guarantee control over. Exceptional crisis communicators understand this and are more effective as they aren’t distracted by events beyond their control. Apply these recommended techniques to focus internally and […]

fear busting

Communicators, Reputation Managers, …Fear Busters

Critical takeaway One of the first services Kith provides to any client is fear-busting: helping acknowledge and overcome their fears. Once fear is out of the way, we can all get to work on the real problem.   A typical call to Kith begins one of three ways.   “We just learned from our operations […]

Effective risk managers need good storytellers

Critical takeaways A large part of what we do at Kith involves reputation risk management but we often see Communications teams excluded from the risk management process. Communications is the only part of the business that can adequately share the risk story. They are also key to understanding what is taking place outside an organization. […]


Culture is king (as long as it’s a positive one)

Critical takeaways We firmly believe that the key differentiator in a crisis is speed which is a combination of well-understood core values and a clear chain of command. However, a negative or toxic culture can still lead to a speedy response which will only make matters worse. Focus on building a strong, positive culture first. […]