About Us

Kith is an elite crisis management firm. All we do is crisis.


/kiTH/ noun

A cadre of peers who shape opinions and attitudes while instilling sophisticated habits for action.

From Old English cȳthth (“acquaintance” or “kinship”), of Proto-Germanic origin kunþiþō (“knowledge”)

Who we are

We help our clients to prepare for, manage, and navigate through high-profile issues and crises with the goal of preserving and enhancing reputations.

We go beyond telling you the tactics and messages you need to use to respond to a crisis – we help you lead the way.

The crucible of a crisis does not develop your skill set. It reveals it.

Kith is an elite crisis preparation, response and recovery firm focused on one thing: your reputation. We have decades of experience with clients ranging from large corporations to medium-sized businesses to non-profits and trade associations.

We have served clients in a wide range of industries including agriculture, aviation, child care, energy, food service, government contracting, health care, higher education, hospitality and entertainment, law, manufacturing, occupational licensing, professional sports and telecommunications.

But we’re more than just crisis communications consultants. Many other crisis firms parachute in, tell you what to do and parachute out. We immediately become part of your team, and we care for our clients at a personal level in addition to a professional one. We not only advise on response strategy but also coach executives to lead their teams during crisis.

And our insights and recommendations go beyond the crisis at hand. Many of our tools and practices apply in non-crisis situations. We are gratified that our clients continue to use our methods and insights long after our engagement is over.


Response alone is not enough

No bulletproof reputation was ever built on crisis response alone. Companies can either stumble from one crisis to the next, or they can take steps to make their reputation resilient. You must also know your risks, anticipate potential pitfalls and recognize when smoke may become fire. Remember, the easiest crisis to respond to is the one that didn’t happen.

Kith didn’t come in and tell us, ‘Here’s our formula. Here’s the playbook.’ Instead, the relationship that we’ve built with Kith has been much more with them personally in the room, and us learning. Them being in the foxhole with us, personally, is what makes working with them so rewarding.

Vice President, Higher Education

Our Executive Leadership Team

Stephanie Craig



Stephanie Craig has built her reputation as a crisis expert by guiding some of the world’s most prominent people and organizations through their most trying moments. Before Kith, Stephanie founded the Apeiron Strategy Group where she counted former First Lady Rosalynn Carter and the mayor of the nation’s 10th largest city as clients. 


Vice President-Client Service

With nearly 30 years of strategic communications and public affairs experience, Jeff has advised clients from small businesses to Fortune 10 corporations to successfully navigate challenging media environments, political campaigns and reputation-impacting crises. 



Bill Coletti is a crisis communications and reputation defense expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for global clients.

How we help

As an executive, you know that a crisis will happen – it’s a matter of when, not if. The Kith team partners with your executives to guide you through the entire course of a crisis to help you preserve your valuable reputation.


We help organizations diagnose, prepare for crisis and manage risk. We are committed to helping our clients develop best-in-class crisis capability that produces an informed and instinctive response to reputational threats. We do this with the Kith Method.


When you find yourself in the middle of a storm, we will be with you every step of the way. Our elite crisis professionals advise your leadership team on a response and recovery strategy, identifying risks and providing elite counsel to guide you through the fire and back to business.


The recovery strategy starts the minute we get involved because the road back runs right through the crisis. Getting you back to business is the top priority, but every crisis provides lessons to build on.

Are you ready for a crisis?

Is your organization prepared to respond to a crisis and protect its hard-earned reputation? Take our quiz and find out!

Crisis Leadership Blog

Real, actionable insights from elite crisis response and reputation management professionals.