Stephanie Craig

Insights into crisis leadership, reputation and readiness

Stephanie Craig

The Value of Saying I’m Sorry … from a Canadian

The Value of Saying I’m Sorry … from a Canadian

If you’ve spoken to me for more than five minutes, you know I’m Canadian – also American – but I was Canadian first and very proud of it. Every stereotype of Canadians includes that we like to say sorry: to each other, visitors, inanimate objects, and so on. Move away for a while and you’ll...

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Daily Harvest Needs To Be a Lesson for All Startups

Daily Harvest Needs To Be a Lesson for All Startups

Have you stuck to your New Year’s resolutions? I didn’t make any this year. Instead, I built a plan that will build on small changes throughout the year. January has been a focus on slowing down. But even with my change of thought, it was pretty hard to ignore the barrage of ads about weight loss,...

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Kyte Baby: How It Could Have Been Avoided

Kyte Baby: How It Could Have Been Avoided

There have been some really great dissections of the #KyteBaby crisis response. Jeremy Tunis and Eleanor Hawkins to name my favorites. But for all this great analysis, I want to dive a little deeper into how this could have been prevented. I see there are three points: It’s a commonly held...

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Kith Launches Litigation Communications Practice

Kith Launches Litigation Communications Practice

KITH LAUNCHES LITIGATION COMMUNICATIONS PRACTICE Crisis Management Advisory Formalizes Legal Conflict Expertise  Austin, TX– Kith, among the fastest-growing crisis management advisory firms in the country, has launched a new legal conflict communications practice to provide strategic reputation...

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The Cost of Inaction

The Cost of Inaction

I have danced ballet most of my life. It’s the one thing I keep coming back to but I now live somewhere where there are not many options for ballet. Barre is o.k. Pilates is great. I was once kicked out of a yoga class for tapping my fingers. Nothing is ballet. So besides naturally standing in...

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Think Twice, Speak Once

Think Twice, Speak Once

My grandfather built his own house on a farm in Saskatchewan. The house is now 75 years old and is home to a new family.  I am tremendously fortunate to have had him share this skill with me. I built a bookshelf, can hang doors, and build decks. As with most carpenters, the cardinal rule was to...

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Trust as a KPI

Trust as a KPI

Fortune magazine has recently launched a newsletter focused entirely on trust. They are framing it as “trust is the new KPI”. Just in case you’ve been living under a corporate rock, KPI stands for Key Performance Indicator. The Trust Factor is a  “weekly guide to earning, retaining, and...

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Protecting Your Reputation in Uncertain Times

Protecting Your Reputation in Uncertain Times

This is a confusing economic time. Layoffs are happening but unemployment is at record lows. We are figuring out what the new normal is. It’s a lot to navigate as a business leader, and some everyday concerns are not getting the attention they deserve. Your reputation is likely one of them.  So as...

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Gone, But Not Forgotten

Gone, But Not Forgotten

The damage of a crisis is not always immediate and not always front-page news. A couple of months ago, CTV News/Bell Media fired Lisa Laflamme, a national icon and trusted news source in Canada, because she stopped coloring her hair. It was sexist or ageist or both according to basically everyone...

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Time to create good habits

Time to create good habits

I’m on my way back from Austin where I gathered with a group of female founders. We all belong to a group called Fyli (pronounced Fee-Lee). Our purpose is to support female founders as they launch their next big thing.  The idea is that support must be 360 degrees. Need access to an investor?...

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