Stephanie Craig 
Fortune magazine has recently launched a newsletter focused entirely on trust. They are framing it as “trust is the new KPI”. Just in case you’ve been living under a corporate rock, KPI stands for Key Performance Indicator. The Trust Factor is a “weekly guide to earning, retaining, and strengthening trust with your employees, business partners, … Read more
It’s not often that a brand can anger all sides of the political spectrum and take a financial hit but Bud Light managed to do that last week. And there has been a tremendous amount of analysis of the roots of the controversy as well as the response. Some have called it a failure of … Read more
I once heard a tech icon say “I don’t believe in God or government. I believe in the church of Silicon Valley.” That is all well and good until a U.S. Senator or three lettered agency takes notice. Just ask Ticketmaster or Google. While Senators Klobuchar and Lee’s weaving in of Taylor Swift lyrics likely … Read more
This is a confusing economic time. Layoffs are happening but unemployment is at record lows. We are figuring out what the new normal is. It’s a lot to navigate as a business leader, and some everyday concerns are not getting the attention they deserve. Your reputation is likely one of them. So as your organization … Read more
The damage of a crisis is not always immediate and not always front-page news. A couple of months ago, CTV News/Bell Media fired Lisa Laflamme, a national icon and trusted news source in Canada, because she stopped coloring her hair. It was sexist or ageist or both according to basically everyone except CTV. Everyone took … Read more
I’m on my way back from Austin where I gathered with a group of female founders. We all belong to a group called Fyli (pronounced Fee-Lee). Our purpose is to support female founders as they launch their next big thing. The idea is that support must be 360 degrees. Need access to an investor? Done. … Read more
COVID changed so many of our lives in dramatic and also small ways. For me, one was watching TV. I’ve never been a huge TV person so I’ve been fortunate to have great programs to watch as I focused on sticking close to home. The other night I started to watch a show called Suspicion. … Read more
Have you ever stood at the grocery store trying to decide which pasta to buy and thought about the CEO of one pasta company making a political statement? You remember you didn’t appreciate what she said, but you really prefer how that pasta cooks. Or maybe you agreed with her, but their pasta tastes like … Read more
Have you ever wondered why some people are always worrying about the next step down the road and others just wait for the problem to happen before dealing with a big mess? This was the source of a discussion I recently had with a friend who, like me, honed his skills in politics but has … Read more
I bet you remember doing fire drills as a kid in school. Your teachers were trying mightily to get 25 fourth graders (if you are Canadian, grade fours) to follow the predetermined route, in a “calm and orderly fashion.” You would then proceed to your designated spot and goof off with your friends for 20 … Read more
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