Stephanie Craig

Insights into crisis leadership, reputation and readiness

Stephanie Craig

When a Publicity Stunt Backfires

When a Publicity Stunt Backfires

There are times (April Fool’s Day, I’m looking at you) when a company decides to pull a publicity stunt to see how big a splash they can make. They engage in intentional misrepresentation – of their business’ product, service, or brand – pushed out as a cheeky, hardy-har-har prank. Sometimes the...

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Pump up the Volume

Pump up the Volume

Every time I open up LinkedIn, PR Week, or the Wall Street Journal, I see someone writing about AI and the immense change that it is having on the communications industry -- everything from how we create to how we spot fake news to how we staff. One issue that I haven’t seen discussed much is how...

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The Value of Saying I’m Sorry … from a Canadian

The Value of Saying I’m Sorry … from a Canadian

If you’ve spoken to me for more than five minutes, you know I’m Canadian – also American – but I was Canadian first and very proud of it. Every stereotype of Canadians includes that we like to say sorry: to each other, visitors, inanimate objects, and so on. Move away for a while and you’ll...

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Daily Harvest Needs To Be a Lesson for All Startups

Daily Harvest Needs To Be a Lesson for All Startups

Have you stuck to your New Year’s resolutions? I didn’t make any this year. Instead, I built a plan that will build on small changes throughout the year. January has been a focus on slowing down. But even with my change of thought, it was pretty hard to ignore the barrage of ads about weight loss,...

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Kyte Baby: How It Could Have Been Avoided

Kyte Baby: How It Could Have Been Avoided

There have been some really great dissections of the #KyteBaby crisis response. Jeremy Tunis and Eleanor Hawkins to name my favorites. But for all this great analysis, I want to dive a little deeper into how this could have been prevented. I see there are three points: It’s a commonly held...

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Kith Launches Litigation Communications Practice

Kith Launches Litigation Communications Practice

KITH LAUNCHES LITIGATION COMMUNICATIONS PRACTICE Crisis Management Advisory Formalizes Legal Conflict Expertise  Austin, TX– Kith, among the fastest-growing crisis management advisory firms in the country, has launched a new legal conflict communications practice to provide strategic reputation...

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The Cost of Inaction

The Cost of Inaction

I have danced ballet most of my life. It’s the one thing I keep coming back to but I now live somewhere where there are not many options for ballet. Barre is o.k. Pilates is great. I was once kicked out of a yoga class for tapping my fingers. Nothing is ballet. So besides naturally standing in...

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Think Twice, Speak Once

Think Twice, Speak Once

My grandfather built his own house on a farm in Saskatchewan. The house is now 75 years old and is home to a new family.  I am tremendously fortunate to have had him share this skill with me. I built a bookshelf, can hang doors, and build decks. As with most carpenters, the cardinal rule was to...

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Trust as a KPI

Trust as a KPI

Fortune magazine has recently launched a newsletter focused entirely on trust. They are framing it as “trust is the new KPI”. Just in case you’ve been living under a corporate rock, KPI stands for Key Performance Indicator. The Trust Factor is a  “weekly guide to earning, retaining, and...

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Are you ready for a crisis?

Is your organization prepared to respond to a crisis and protect its hard-earned reputation? Take our quiz and find out!