Every time I open up LinkedIn, PR Week, or the Wall Street Journal, I see someone writing about AI and the immense change that it is having on the communications industry -- everything from how we create to how we spot fake news to how we staff. One issue that I haven’t seen discussed much is how...
Stephanie Craig
Insights into crisis leadership, reputation and readinessStephanie Craig
The Value of Saying I’m Sorry … from a Canadian
If you’ve spoken to me for more than five minutes, you know I’m Canadian – also American – but I was Canadian first and very proud of it. Every stereotype of Canadians includes that we like to say sorry: to each other, visitors, inanimate objects, and so on. Move away for a while and you’ll...
Daily Harvest Needs To Be a Lesson for All Startups
Have you stuck to your New Year’s resolutions? I didn’t make any this year. Instead, I built a plan that will build on small changes throughout the year. January has been a focus on slowing down. But even with my change of thought, it was pretty hard to ignore the barrage of ads about weight loss,...
Kyte Baby: How It Could Have Been Avoided
There have been some really great dissections of the #KyteBaby crisis response. Jeremy Tunis and Eleanor Hawkins to name my favorites. But for all this great analysis, I want to dive a little deeper into how this could have been prevented. I see there are three points: It’s a commonly held...
Kith Launches Litigation Communications Practice
KITH LAUNCHES LITIGATION COMMUNICATIONS PRACTICE Crisis Management Advisory Formalizes Legal Conflict Expertise Austin, TX– Kith, among the fastest-growing crisis management advisory firms in the country, has launched a new legal conflict communications practice to provide strategic reputation...
The Cost of Inaction
I have danced ballet most of my life. It’s the one thing I keep coming back to but I now live somewhere where there are not many options for ballet. Barre is o.k. Pilates is great. I was once kicked out of a yoga class for tapping my fingers. Nothing is ballet. So besides naturally standing in...
Think Twice, Speak Once
My grandfather built his own house on a farm in Saskatchewan. The house is now 75 years old and is home to a new family. I am tremendously fortunate to have had him share this skill with me. I built a bookshelf, can hang doors, and build decks. As with most carpenters, the cardinal rule was to...
Trust as a KPI
Fortune magazine has recently launched a newsletter focused entirely on trust. They are framing it as “trust is the new KPI”. Just in case you’ve been living under a corporate rock, KPI stands for Key Performance Indicator. The Trust Factor is a “weekly guide to earning, retaining, and...
There Is Going To Be Another Bud Light. Are You Next?
It’s not often that a brand can anger all sides of the political spectrum and take a financial hit but Bud Light managed to do that last week. And there has been a tremendous amount of analysis of the roots of the controversy as well as the response. Some have called it a failure of marketing....
Why It’s Necessary to Include Government Affairs in Crisis Planning
I once heard a tech icon say “I don’t believe in God or government. I believe in the church of Silicon Valley.” That is all well and good until a U.S. Senator or three lettered agency takes notice. Just ask Ticketmaster or Google. While Senators Klobuchar and Lee’s weaving in of Taylor Swift...
Protecting Your Reputation in Uncertain Times
This is a confusing economic time. Layoffs are happening but unemployment is at record lows. We are figuring out what the new normal is. It’s a lot to navigate as a business leader, and some everyday concerns are not getting the attention they deserve. Your reputation is likely one of them. So as...
Gone, But Not Forgotten
The damage of a crisis is not always immediate and not always front-page news. A couple of months ago, CTV News/Bell Media fired Lisa Laflamme, a national icon and trusted news source in Canada, because she stopped coloring her hair. It was sexist or ageist or both according to basically everyone...
Are you ready for a crisis?
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