Your reputation is valuable.
Protect it.
Your corporate reputation has tangible value in the face of your industry and your financial backers, be they investors, shareholders, partners or customers. Any type of crisis will be costly in money and time.
At Kith, we partner with our clients to protect reputations and build their crisis capacity from the top down so they are prepared when a crisis strikes, know how to manage it and can recover quickly – getting back to their business.
Your reputation is valuable.
Protect it.
Your corporate reputation has tangible value in the face of your industry and your financial backers, be they investors, shareholders, partners or customers. Any type of crisis will be costly in money and time.
At Kith, we partner with our clients to protect reputations and build their crisis capacity from the top down so they are prepared when a crisis strikes, know how to manage it and can recover quickly – getting back to their business.
Are You RiskReady?
Preparing higher ed for crisis
Institutions of higher education are facing increasing pressures to take stands on issues. We can help prepare a path toward maintaining good will and preserving reputations in these challenging times.
How we help our clients
As an executive, you know that a crisis will happen – it’s a matter of when, not if. The Kith team partners with your executives to guide you through the entire course of a crisis to help you preserve your valuable reputation.
PREPARE
We help organizations diagnose, prepare for crisis and manage risk. We are committed to helping our clients develop best-in-class crisis capability that produces an informed and instinctive response to reputational threats. We do this with the Kith Method.
RESPOND
When you find yourself in the middle of a storm, we will be with you every step of the way. Our elite crisis professionals advise your leadership team on a response and recovery strategy, identifying risks and providing elite counsel to guide you through the fire and back to business.
RECOVER
The recovery strategy starts the minute we get involved because the road back runs right through the crisis. Getting you back to business is the top priority, but every crisis provides lessons to build on.
The Kith Method
Good crisis management comes from a plan. Great crisis management comes from capability – and starts before you even smell smoke.
That’s why we developed the Kith Method. Founded on a tried and true formula – Clarity + Trust = Speed – we can help build and maintain a flexible capability that works for you.
The crucible of a crisis does not develop your skill set. It reveals it.
Your reputation is an investment – time-consuming and costly to build and expensive to repair. Protect it.
Clarity
Clarity in a crisis comes from knowing what you stand for as an organization; who are your most valuable stakeholders; and what are your biggest threats. The moment a crisis lands at your feet is not the time to figure this out. Clarity requires time and space aka preparation.
Trust
When a crisis hits, your leadership team needs to trust that the systems that you have put in place will work, the procedures you’ve created will be understood and adhered to, and people in your organization know what their job is and who is in the chain of command. Having faith in your capabilities is the difference between getting in front of a crisis or not.
Speed
Clarity + Trust = Speed. It’s as simple as that. Knowing, understanding and exercising your systems, procedures and your team is a game changer in your ability to see what’s coming towards you as early as possible and the capability to make fast decisions to meet your stakeholder expectations.
Are you ready for a crisis?
Is your organization prepared to respond to a crisis and protect its hard-earned reputation? Take our assessment and find out!
Crisis Leadership Blog
Real, actionable insights from elite crisis response and reputation management professionals.
Why Trade Associations Belong in Your Crisis Strategy
Five overlooked ways your industry group can shield, guide, and amplify your voice when it matters most An article in Fortune last week detailed the U.S. Chamber of Commerce’s deliberations on whether or not they would sue the Trump administration on behalf of its...
I Speak Canadian (And What To Do If You Don’t)
I’m in the process of prepping a global crisis simulation for a multinational corporation. The other day, our brilliant client lead came to me and said “I can’t believe I’m bringing this up, but we need to add a Canada component. For the first time, we have to worry...
There’s No Waffling at Waffle House
As we approach the Easter and Passover "egg season," egg prices remain at an all-time high due to an ongoing shortage caused by the widespread avian flu. Businesses in the food and beverage industry that use a large volume of eggs – such as breakfast restaurants IHOP,...
Our Leadership Team
Stephanie
Craig
President
Stephanie Craig has built her reputation as a crisis expert by guiding some of the world’s most prominent people and organizations through their most trying moments. Before Kith, Stephanie founded the Apeiron Strategy Group where she counted former First Lady Rosalynn Carter and the mayor of the nation’s 10th largest city as clients.
Jeff
Blaylock
Vice President-Client Service
With nearly 30 years of strategic communications and public affairs experience, Jeff has advised clients from small businesses to Fortune 10 corporations to successfully navigate challenging media environments, political campaigns and reputation-impacting crises.
Bill
Coletti
CEO
Bill Coletti is a crisis communications and reputation defense expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for global clients.