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I’m thankful that so many strategic communicators and companies have recognized the critical importance of “always be communicating” with your audiences who matter most.
The public’s expectations of corporations and brands are higher, and writing a check to a cause or saying “that’s not our lane” won’t cut it anymore. Even a well-crafted statement is not enough. Actions must follow words.
Crisis simulations are a sure fire way to build “muscle memory” of response and action that can be deployed during an actual crisis impacting you or your organization. We believe simulations are one of the most effective tools in a communication team’s toolbox. Here are some Top Tips for running your own crisis simulations.
Election Day is next week. Tens of millions of Americans have already cast their ballots in states where early voting is permitted. Tens of millions more will vote on Tuesday in their local polling place. Most years, elections just kind of happen. People vote, wait for results to be announced, celebrate or not, and go on with their lives the next day. The 2020 election will not follow that script, and high levels of anxiety will last for a while.
