Crisis simulations are, in our opinion, truly the best way to train and evaluate your team when it comes to crisis readiness. And with the right recipe, you can create a crowd-pleasing simulation that will leave your team well-prepared for when a crisis strikes.
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I was asked a really good question on a podcast, and I thought I'd share it with you. Because there is sort of this ongoing debate about if it is better to be creative or authentic during a crisis response.
When fear shows up for me I think of it like this... It is a little voice in my mind that reminds me to be on guard ready to think before I speak.
I've been getting a lot of questions about this through the frame of crisis and crisis response and what organizations should do. In fact, I was speaking about this on a panel and was joined by an intelligence analyst.
When you think of 2021, what is your personal moon shot? How about for your team or organization? And if you knew that no matter what, you wouldn't fail, what would you do?
Like masts, strategic communicators should not do the job alone. It's important to know how you are supported and guyed by your team. Think of who it is that ensures you get the critical, time-sensitive information. Who are the team members you want to support you with the necessary resources, the inputs, and outputs that inform crisis response?
I’m thankful that so many strategic communicators and companies have recognized the critical importance of “always be communicating” with your audiences who matter most.
The public’s expectations of corporations and brands are higher, and writing a check to a cause or saying “that’s not our lane” won’t cut it anymore. Even a well-crafted statement is not enough. Actions must follow words.
Crisis simulations are a sure fire way to build “muscle memory” of response and action that can be deployed during an actual crisis impacting you or your organization. We believe simulations are one of the most effective tools in a communication team’s toolbox. Here are some Top Tips for running your own crisis simulations.
