Expiry date on a jar of peanut butter

A friend of mine just returned to his office for the first time in more than two years. It was exactly how he left it – albeit cleaner – when he abruptly left work on a Thursday afternoon in March 2020 to retrieve his sick kid from school. He stayed home with the kiddo Friday. … Read more

Old metal wheel

Like my Kith colleagues, I cut my proverbial teeth in politics. Not as a candidate, but as a campaign staffer and, later, a political consultant. Campaigns are great places to train for reputation management and crisis communications because everything is a crisis. The latest mud your opponent threw at you is a crisis.  A campaign … Read more

Woman sitting with person standin behind covering her eyes

“You have not observed, and yet you have seen.” – Sherlock Holmes, A Scandal in Bohemia Pattern recognition is a superpower of strategic communicators. In the midst of a crisis, we have the ability to connect the dots out of a cacophony of signals, personalities and data. We see a pattern. We recognize it as … Read more

slow down to speed up

Speed is critical to success in a crisis but speed alone isn’t the answer – you need speed that’s based on an understanding of your core values and chain of command. Speed for the sake of speed leads to mistakes, inaccuracies, and rambling responses that get you into deeper trouble, not help pull you out. Instead, take some time to be clear, accurate, and brief. It requires additional time but helps you speed up in the end.

Recently, I was speaking with a client in the early stages of bringing the majority of their remote workforce back to the office. He said something that resonated with me and probably would with other strategic communicators: the “pandemic has leveled the playing field” between employees who were always in the office and those who … Read more

Unless the CEO Is the Crisis

How CEO Greg Glassman went from CrossFit to crosshairs and the challenge to restore a brand that followed.

Critical takeaways Communicating about reopening during the COVID-19 pandemic is proving harder than messaging about closing. Kith’s 6+2 framework can help communicators tell a story that reasonable people expect a responsible organization to tell. In times of uncertainty and anxiety, placing a particular emphasis on empathy, reassurance and transparency will make reopening messages more effective. … Read more

Critical takeaways Individuals build muscle memory by conducting physical movements repeatedly. Organizations can do the same by practicing their crisis response frequently. Muscle memory applies equally to both good habits and inefficient workarounds so care needs to be taken that the muscles being developed are the right ones. Work with your team to practice and … Read more


Critical Take-Aways All-in bets make for dramatic spectacles in poker, particularly when the player is risking everything on a bluff.  People who have made mistakes might also double down on their denials and counter-attacks: they go all-in on the cover-up.  This damages them more than the original charge when the truth comes out and drags … Read more

Kith CReD Snapshot

We at Kith are excited to tell you about a new tool that we have developed to help organizations get a better handle on their own crisis readiness: the Kith CReD Snapshot (launched July 25, 2019). CReD stands for Crisis Readiness Diagnostic, but it also takes a cue from the slang word “cred,” which is … Read more