Crisis Leadership Blog
Insights and perspectives on being the lighthouse during a crisis.
Breaking the Crisis Wheel
Like my Kith colleagues, I cut my proverbial teeth in politics. Not as a candidate, but as a campaign staffer and, later, political consultant. Campaigns are great places to train for reputation management and crisis communications because everything is a crisis. The...
Hot Potato: What To Do When You’re Targeted
We’re taking you way back in the wayback machine to when I was a little kid in Canada. It was 1991 when Winnipeg-based Old Dutch Foods entered the Ontario market hoping to gain ground but instead faced a salty standoff. Rival Hostess Frito-Lay was accused of buying...
How a Clear Chain of Command Creates Strategic Speed in a Crisis
If you’ve ever seen the classic Abbott and Costello sketch "Who’s on First?," you know how quickly things can unravel when no one knows who’s doing what. It’s hilarious on stage, but in a real life crisis, that kind of confusion is anything but funny. Think back to...
When “Natural” Turns Toxic: The Cost of Broken Brand Promises
You may have heard recently that Perrier’s fizz has gone flat overseas. Parent company Nestlé Waters is facing a major environmental scandal after investigative reports revealed years of illegal waste dumping at its bottling sites, including massive landfills filled...
Don’t Let Your Crisis Plans Remain Buried Like a Time Capsule
Many of us found ourselves abruptly working from home during the Covid pandemic. For some, a return to the office did not occur for months or even years. If you were one such person, you may recall the cognitive dissonance you experienced when you found it exactly as...
By definition, Kith means a cadre of peers who shape opinions and attitudes while instilling sophisticated habits for action. As a way to live this value, we like to share resources that are building blocks to good crisis management and can help you start the path of protecting your reputation.
More Recent Insights
Stakeholders: Reach Them Where They Are
Let’s talk about precision. In a crisis, speed is critical ... but speed without clarity and accuracy is just noise. When you’ve taken the time to get to know your stakeholders, you understand where they get their information. Even if you just know the age range, you can understand which social media platform is likely to be the best option. The same goes...
The Shockingly Long Tail of Crisis
Around here, we warn clients about the long tail of crisis. It’s when the effects of a crisis can drag on for a long time, with unexpected problems, and damage, popping up well after things seem like they’ve settled down. It’s also known as “the ripples,” and can pose an even bigger risk to organizations that fail to act responsibly once the initial shock...
Trust Carriers & Credibility
Here’s one of the most overlooked truths in crisis communication: The messenger matters as much as the message. You can have a perfect statement, a perfect plan, and a perfect rollout. But if it comes from someone your stakeholders don’t trust, it will fall flat. Or worse, backfire. We are in an era of widespread distrust of certain sources based on our...
More on Knowing Your Stakeholders: Seeing the World through Their Eyes
In our last post, we discussed the importance of mapping your stakeholders. Now it’s time to really understand them. And the whole thinking for this series was spurred by this column about where people get their information. While Kith is politically agnostic, all of us have worked in politics at some point and we understand that people are political. They...
Know Your Stakeholders
If you’ve been around a moment, you’ve heard or read about our Kith formula: Clarity + Trust = Strategic Speed. Today, I want to talk about just one piece of Clarity: Knowing your stakeholders. That means knowing who matters, what they value, and how to communicate with them effectively under pressure. It’s not about guesswork. It’s not about internal...
When Your Leader Falls Out of Fashion
Lately, we’ve seen organizations in the news that have failed to prepare for an uncomfortable scenario: when the threat comes from within. It’s unsettling to imagine a business unraveling due to the actions of an insider (whether intentional or not). But it happens, and few are feeling that reality more acutely right now than Kohl’s. The clothing...
Espionage and Consequences: The HR Tech Meltdown
Demonstrating that no industry is immune to controversy – and highlighting the need for solid risk mitigation strategies – a shocking scandal has just rocked the HR tech sector. Rippling, a company specializing in workforce management, has taken legal action against its rival Deel, accusing it of corporate espionage. According to the lawsuit, Deel...
NDAs are Paper Moons
It's a paper moon: it only works if you believe in it How many of you have read the Meta tell-all, Careless People? This book has been on the New York Times best seller list since its release and is continuing to sell well. The book was authored by Facebook’s former director of global public policy, Sarah Wynn-Williams, and is a roundup of all bad doings...
Why Trade Associations Belong in Your Crisis Strategy
Five overlooked ways your industry group can shield, guide, and amplify your voice when it matters most An article in Fortune last week detailed the U.S. Chamber of Commerce’s deliberations on whether or not they would sue the Trump administration on behalf of its members to halt its global trade policies. In the same story, while the Chamber decided not...
I Speak Canadian (And What To Do If You Don’t)
I’m in the process of prepping a global crisis simulation for a multinational corporation. The other day, our brilliant client lead came to me and said “I can’t believe I’m bringing this up, but we need to add a Canada component. For the first time, we have to worry about the differences between the U.S. and Canada and how it affects our readiness. And you...
The Kith Method
Good crisis management comes from a plan. Great crisis management comes from capability – and starts before you even smell smoke. That’s why we developed the Kith Method. We can help build and maintain a flexible capability that works for you.
Your reputation is an investment; time-consuming and costly to build and expensive to repair. Protect it.