By Bill Coletti, CEO, Kith   Critical Takeaways: Critical Moments can occur at any time, without warning. You must always be prepared. By taking four steps, Chipotle was able to engage with customers, communities, and critics through a critical moment. It is a food manufacturer, retailer or restaurant’s worst nightmare – a food borne illness outbreak […]

By Bill Coletti, CEO, Kith The previous post, Crisis Planning: How to Manage Preventable Reputational Risks, reviewed one of three reputational risks we’ll cover in this series on crisis planning. This post will cover the second risk: strategic reputational risks. Check out our overview of how companies can use a new framework for crisis planning. […]

  By Bill Coletti, CEO, Kith Critical Takeaways With the daily onslaught of social media posts and news articles, it can be challenging to distinguish smoke from fire on the issues that really matter Media monitoring is vital, but current practices are limited in their ability to actually help leaders make better business decisions Expert […]

By Bill Coletti, CEO, Kith Critical Takeaways: Promoted ‘Moments’ on Twitter have the potential to drive conversation It remains to be seen if promoted moments is the right tool for authentic communication with your 3 Cs – customers, communities and critics Earlier this month, Twitter revealed ‘Moments,’ a new platform which displays the day’s largest […]

Developing a comprehensive crisis plan can often feel like trying to boil the ocean. Communicators and executive leadership are known for staying awake at night thinking about the number of worst-case scenarios that could damage a company’s business and reputation. And trying to prepare for every scenario can feel overwhelming—if not impossible. Then, when communicators […]