Moonshot, moon, planning

How to Achieve Your Moon Shot in 2021

January 4, 2021

What’s your moon shot for 2021? I’m talking about the one big thing you’re going to tackle this year.


In 1961, for President Kennedy, it was challenging the United States to get on board with putting a man on the moon.

In 2015, then Vice President Biden talked about a moon shot to cure cancer.

When you think of 2021, what is your personal moon shot? How about for your team or organization? And if you knew that no matter what, you wouldn’t fail, what would you do? 

The reality is that we are limited by time and resources. And where you focus your effort matters. Not only is the timing of your moon shot important, so is the way you go about completing it.

My team and I created this downloadable Moon Shot Matrix to help you define your moonshot and take action.

We want to help you get clear on:

  • What your moon shot is
  • What success looks like
  • The benefits of your moon shot, and
  • How your moon shot will impact those around you.

“We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.” 

-President Kennedy

Remember, your moon shot isn’t supposed to be easy; it should be big and challenging. And the important thing to think about right now is the actions you can take to get that momentum going. I’m talking about the first step on the journey to make your moon shot a reality.

I wish you all the best in this new year and be sure to download our Moon Shot Matrix

Filed under: Blog | Crisis Planning


Bill is a reputation management, crisis communications and professional development expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns.