Creating Positive University Reputation During Crises

Creating Positive University Reputation During Crises with Bill Coletti

With the various factors (the pandemic, the recent election, social unrest, etc.) roiling the nation, reputation management, and crisis management have never been more important in higher education.

Over the past six months, most institutions have managed to pivot their operations to deal with the pandemic. However, there probably will be more mergers in the future due to enrollment declines this year along with the upcoming enrollment cliff. Additionally, the speed of change that has been accelerated by the pandemic and social unrest also means that universities and colleges have to remain aware of their image to survive.

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