Your reputation is valuable.
Protect it.
Thanks You for Having Me!
It was my honor to deliver the keynote at the APP Level Up 25 conference in Las Vegas. We dove into how a crisis can unravel years of trust, goodwill and hard-earned reputation.
As I mentioned, a crisis isn’t just a bad day or even just limited to a security breach or a liquidity shortfall. It’s an event that disrupts business, shakes the trust of your most valued stakeholders, and damages your reputation. Some crises are predictable, others come out of nowhere. But the level of preparedness determines how much damage they cause.
I also mentioned preparing for a crisis can be as simple as holding up your industry publication. Well, we have made it even easier for you. Every month, we publish a Crisis of the Month newsletter that asks the question for you. We send you a situation with some questions that you can ask at your next staff meeting. It’s free, and it will always be free.
Sign up for our Crisis of the Month newsletter below.
Cost of Crisis
Crises result in broken trust. The cost of broken trust is real, with real-world consequences:
❌ Loss of profit—Customers take their business elsewhere.
❌ Regulatory and legislative scrutiny—More audits, more penalties, more oversight.
❌ Loss of investor confidence—I don’t have to explain that to you.
❌ Loss of employees—Nobody wants to work for a sinking ship.
The financial impact of a crisis is very real because your reputation directly impacts your company’s value.
According to a study by the World Economic Forum, more than 25% of a company’s market value is tied to its reputation. Some estimates go as high as 40%, but the common figure is 35%. That means your reputation is worth 35% of your total value. As experts in risk, you know that anything that valuable—especially a third of your company’s worth—needs to be protected.
10 Things You Can Do Now
Crisis preparation is critical toward saving your hard-earned, valuable reputation. If you don’t know where to start, download this guide to the 10 things you can be doing right now to prepare for a crisis. These first steps will begin building the foundation for crisis preparedness.
Keynote Slides
Are you ready for a crisis?
Is your organization prepared to respond to a crisis and protect its hard-earned reputation? Take our assessment and find out!
How we help our clients
As an executive, you know that a crisis will happen – it’s a matter of when, not if. The Kith team partners with your executives to guide you through the entire course of a crisis to help you preserve your valuable reputation.
PREPARE
We help organizations diagnose, prepare for crisis and manage risk. We are committed to helping our clients develop best-in-class crisis capability that produces an informed and instinctive response to reputational threats. We do this with the Kith Method.
RESPOND
When you find yourself in the middle of a storm, we will be with you every step of the way. Our elite crisis professionals advise your leadership team on a response and recovery strategy, identifying risks and providing elite counsel to guide you through the fire and back to business.
RECOVER
The recovery strategy starts the minute we get involved because the road back runs right through the crisis. Getting you back to business is the top priority, but every crisis provides lessons to build on.
The Kith Method
Good crisis management comes from a plan. Great crisis management comes from capability – and starts before you even smell smoke.
That’s why we developed the Kith Method. Founded on a tried and true formula – Clarity + Trust = Speed – we can help build and maintain a flexible capability that works for you.
The crucible of a crisis does not develop your skill set. It reveals it.
Your reputation is an investment – time-consuming and costly to build and expensive to repair. Protect it.
Crisis Leadership Blog
Real, actionable insights from elite crisis response and reputation management professionals.
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