Thousands of colleges and universities around the nation are back in full swing for a new academic year, my daughter among them (Sko Buffs!). The beginning of a new college semester heralds many things on college campuses. The sight of students burning the midnight oil in the library. The sound of...
Reputation Management
Insights into crisis leadership, reputation and readinessReputation Management
Don’t Lie
We are all professionals. As professionals there is one cardinal rule of talking to the media (or if you ask my grandma, anyone): never lie. Don’t outright lie. Don’t tell a half truth. Don’t try to be cute. Don’t parse the truth. Don’t lie. All that does is make your audience mad and make them...
The Perils of a Shallow Apology
It can be incredibly difficult as a business to publicly admit that you made a misstep. Savvy executives and communicators know the importance of making a timely mea culpa statement that demonstrates ownership and empathy, and clearly outlines steps being taken to support impacted consumers and...
Owning a Mistake that’s Not Yours
Do you remember Chi-Chi’s? If you do, you are probably wondering what happened to them. If you don’t, then take this as a cautionary tale. Chi-Chi’s was a Mexican casual restaurant chain that was all the rage in the 80s and 90s. With more than 200 locations in five countries as well as a...
Scaling Your CEO for Better Crisis Response
At Kith, we have seen CEOs rise during a crisis and we have seen others stumble. The difference often comes down to what they focus on during the crisis at hand. As your most senior leader, a CEO can be one of the most important assets your organization can deploy when responding to a crisis....
How to Dig Out of a Mess of Your Own Creation
The headlines were unsettling, not shocking at first. But when UnitedHealth, the healthcare behemoth responsible for processing 50 percent of all US patient medical claims annually, revealed it was the victim of a ransomware attack described as “the most serious incident leveled against a US...
When a Publicity Stunt Backfires
There are times (April Fool’s Day, I’m looking at you) when a company decides to pull a publicity stunt to see how big a splash they can make. They engage in intentional misrepresentation – of their business’ product, service, or brand – pushed out as a cheeky, hardy-har-har prank. Sometimes the...
Don’t Stumble over Something behind You
These words are frequently attributed to the Ancient Roman stoic Seneca the Younger. They still ring true 2,000 years later. When it comes to managing a crisis, they are both a warning and a reason for leadership to move forward. Speed is the single most important difference between good and great...
Pump up the Volume
Every time I open up LinkedIn, PR Week, or the Wall Street Journal, I see someone writing about AI and the immense change that it is having on the communications industry -- everything from how we create to how we spot fake news to how we staff. One issue that I haven’t seen discussed much is how...
Litigation Threats Are Invitations for Legal and Comms to Work Together
Few words bring a C-Suite conversation to a screeching halt like, “We need to think about litigation.” Instead of killing the conversation, it should start a conversation … between the legal team and the communications team. Attorneys’ primary goal is to limit their clients’ exposure to legal...
The Value of Saying I’m Sorry … from a Canadian
If you’ve spoken to me for more than five minutes, you know I’m Canadian – also American – but I was Canadian first and very proud of it. Every stereotype of Canadians includes that we like to say sorry: to each other, visitors, inanimate objects, and so on. Move away for a while and you’ll...
Winning An Argument with Crazy
Let’s be clear. You can’t win an argument against Crazy. Once rightfully relegated to the lunatic fringe, Crazy abounds today – it is everywhere. Crazy is encouraged, fanned, inflamed, and carried to new converts by the magnifying lens that is social media. Sadly, organizations that value their...
Are you ready for a crisis?
Is your organization prepared to respond to a crisis and protect its hard-earned reputation? Take our quiz and find out!