Crisis Leadership Blog
Insights and perspectives on being the lighthouse during a crisis.
Very Scary Marketing Decisions
Have you ever seen a social media post or TV commercial from a well-known brand and said, “What the hell were they thinking?” Especially if it bordered on or crossed into being perceived as racist or prejudiced? That’s exactly what Bath and Body Works faced when they...

Be Prepared for What Comes after Election Night
It’s almost here. Based on retail stores, you might think “it” is Christmas, but “it” is not. No, “it” is Election Day. Most years, elections just kind of happen. People vote, wait for the results to be announced, celebrate or not, and then go on with their daily...

It’s a Litigious World after All
Are you signed up for Disney+? Well, according to a now-withdrawn lawsuit defense, if you are a subscriber, you’ve signed away your rights to sue the company for anything regardless of what happened and where. Does this make you mad? Or think a little differently...

How Colleges and Universities Can Handle Reputational Risk Better
Higher education is seemingly in an increasingly perilous spot. As the job market shifts — 47 to 54% of jobs will likely be lost to automation by 2030, or roughly 800 million jobs globally, according to McKinsey Global Institute — higher ed also needs to reinvent...

Far from a Textbook Year for Higher Ed Leaders
Thousands of colleges and universities around the nation are back in full swing for a new academic year, my daughter among them (Sko Buffs!). The beginning of a new college semester heralds many things on college campuses. The sight of students burning the midnight...
By definition, Kith means a cadre of peers who shape opinions and attitudes while instilling sophisticated habits for action. As a way to live this value, we like to share resources that are building blocks to good crisis management and can help you start the path of protecting your reputation.
More Recent Insights

Litigation Threats Are Invitations for Legal and Comms to Work Together
Few words bring a C-Suite conversation to a screeching halt like, “We need to think about litigation.” Instead of killing the conversation, it should start a conversation … between the legal team and the communications team. Attorneys’ primary goal is to limit their clients’ exposure to legal liability. Communications teams’ primary goal is to limit...

The Value of Saying I’m Sorry … from a Canadian
If you’ve spoken to me for more than five minutes, you know I’m Canadian – also American – but I was Canadian first and very proud of it. Every stereotype of Canadians includes that we like to say sorry: to each other, visitors, inanimate objects, and so on. Move away for a while and you’ll quickly realize that it’s true. Canadians are by and large nice,...

Winning An Argument with Crazy
Let’s be clear. You can’t win an argument against Crazy. Once rightfully relegated to the lunatic fringe, Crazy abounds today – it is everywhere. Crazy is encouraged, fanned, inflamed, and carried to new converts by the magnifying lens that is social media. Sadly, organizations that value their reputation must now pay attention to Crazy, because Crazy can...

Lessons from Litigators for the Court of Public Opinion
Hall of Fame basketball coach Bobby Knight once said, “The key is not the will to win – everybody has that. It is the will to prepare to win that is important.” Preparation is one of the key differences between people who win consistently and those who win occasionally, accidentally, or not at all. This applies in sports, in business, and in court....

Daily Harvest Needs To Be a Lesson for All Startups
Have you stuck to your New Year’s resolutions? I didn’t make any this year. Instead, I built a plan that will build on small changes throughout the year. January has been a focus on slowing down. But even with my change of thought, it was pretty hard to ignore the barrage of ads about weight loss, healthy new year, new start etc. One that has caught my eye...

Kyte Baby: How It Could Have Been Avoided
There have been some really great dissections of the #KyteBaby crisis response. Jeremy Tunis and Eleanor Hawkins to name my favorites. But for all this great analysis, I want to dive a little deeper into how this could have been prevented. I see there are three points: It’s a commonly held analysis that the first statement by the Kyte Baby CEO was tone...

Kith Launches Litigation Communications Practice
KITH LAUNCHES LITIGATION COMMUNICATIONS PRACTICE Crisis Management Advisory Formalizes Legal Conflict Expertise Austin, TX– Kith, among the fastest-growing crisis management advisory firms in the country, has launched a new legal conflict communications practice to provide strategic reputation counsel to law firms and their clients and support complex or...

The Cost of Inaction
I have danced ballet most of my life. It’s the one thing I keep coming back to but I now live somewhere where there are not many options for ballet. Barre is o.k. Pilates is great. I was once kicked out of a yoga class for tapping my fingers. Nothing is ballet. So besides naturally standing in first position, I have slacked off. I haven’t actively been...

Think Twice, Speak Once
My grandfather built his own house on a farm in Saskatchewan. The house is now 75 years old and is home to a new family. I am tremendously fortunate to have had him share this skill with me. I built a bookshelf, can hang doors, and build decks. As with most carpenters, the cardinal rule was to measure twice and cut once. There are a number of recent...

Control What You Can Control, Including Your Anger
Justin Wilcox is used to winning and losing. For the head football coach of the University of California Golden Bears, wins and losses usually come on the football field, but his latest loss was handed to him by a bunch of college presidents and network executives far, far away from his practice field. “There's no denying the significance of this," Wilcox...
The Kith Method
Good crisis management comes from a plan. Great crisis management comes from capability – and starts before you even smell smoke. That’s why we developed the Kith Method. We can help build and maintain a flexible capability that works for you.
Your reputation is an investment; time-consuming and costly to build and expensive to repair. Protect it.