Crisis Leadership Blog
Insights and perspectives on being the lighthouse during a crisis.
There’s No Waffling at Waffle House
As we approach the Easter and Passover "egg season," egg prices remain at an all-time high due to an ongoing shortage caused by the widespread avian flu. Businesses in the food and beverage industry that use a large volume of eggs – such as breakfast restaurants IHOP,...

Redundancy: Add Spare Capacity to Gain Speed in a Crisis
I’m fond of the old military saying: “two is one and one is none.” It reminds me to have a backup for critical equipment, like ensuring my spare tire is filled and ready to go before embarking on a cross-country road trip. It’s hard to run to an auto parts store if...

The Best Way to Handle Fear
There is no doubt about it … fear during a crisis is 100% real. Fear that you don’t have all the answers. Fear that you’ll show too much vulnerability to your team. Fear that your business won’t be able to recover from the issue at hand. Or fear that your efforts to...

When Controversy Snowballs into Crisis
The Washington Post has been shaking things up lately, especially in its opinion section. Owner Jeff Bezos just announced a shift to focus on "personal liberties and free markets," which led to the resignation of respected opinion editor David Shipley. This move,...

(Un)Welcoming a One-Drink Minimum Policy
A few weeks ago, Starbucks announced that it would be ending its open-door policy, which allowed people to use the store's seating and restrooms even if they didn't make a purchase. The company stated that the change was made to "enhance" the customer experience....
By definition, Kith means a cadre of peers who shape opinions and attitudes while instilling sophisticated habits for action. As a way to live this value, we like to share resources that are building blocks to good crisis management and can help you start the path of protecting your reputation.
More Recent Insights

Owning a Mistake that’s Not Yours
Do you remember Chi-Chi’s? If you do, you are probably wondering what happened to them. If you don’t, then take this as a cautionary tale. Chi-Chi’s was a Mexican casual restaurant chain that was all the rage in the 80s and 90s. With more than 200 locations in five countries as well as a supermarket line (which still exists), the future was bright. Until a...

Holding Statements: What Are They and Why Are They Critical to Effective Crisis Response
Speech is silver, silence is golden. According to this proverb, saying nothing is more valuable than saying something, even if the something itself has value. As a crisis management expert, I believe those are backward, and I’d add one more phrase to the proverb: rapid response is platinum. Speed is the key differentiator between good and great crisis...

Scaling Your CEO for Better Crisis Response
At Kith, we have seen CEOs rise during a crisis and we have seen others stumble. The difference often comes down to what they focus on during the crisis at hand. As your most senior leader, a CEO can be one of the most important assets your organization can deploy when responding to a crisis. However, just because he or she may be first in command does...

How to Dig Out of a Mess of Your Own Creation
The headlines were unsettling, not shocking at first. But when UnitedHealth, the healthcare behemoth responsible for processing 50 percent of all US patient medical claims annually, revealed it was the victim of a ransomware attack described as “the most serious incident leveled against a US healthcare organization,” alarm bells went off everywhere. ...

When a Publicity Stunt Backfires
There are times (April Fool’s Day, I’m looking at you) when a company decides to pull a publicity stunt to see how big a splash they can make. They engage in intentional misrepresentation – of their business’ product, service, or brand – pushed out as a cheeky, hardy-har-har prank. Sometimes the joke lands, but other times it backfires. Regardless of how...

Are You Warm Blooded or Cold Blooded?
At Kith, we often say that a crisis does not develop your leadership skills – it reveals them. It also reveals what type of creature you are: warm blooded or cold blooded. Now, obviously, humans are warm blooded as a matter of biology, so what we’re really asking you to consider is more about your “creature” style as a leader-communicator when faced with...

The Three Behaviors that Feed a Crisis: Ostrich Effect
Do you think you know what causes a reputational crisis? At least have a good guess? I’m here to tell you that it’s likely not what you think. It's a lack of preparation. There is that pithy statement that you see on notepads, signs on desks, and as gifs – lack of preparation on your part does not necessitate an emergency on mine. When it comes to crisis...

Don’t Stumble over Something behind You
These words are frequently attributed to the Ancient Roman stoic Seneca the Younger. They still ring true 2,000 years later. When it comes to managing a crisis, they are both a warning and a reason for leadership to move forward. Speed is the single most important difference between good and great crisis response. Anything that creates unnecessary friction...

Pump up the Volume
Every time I open up LinkedIn, PR Week, or the Wall Street Journal, I see someone writing about AI and the immense change that it is having on the communications industry -- everything from how we create to how we spot fake news to how we staff. One issue that I haven’t seen discussed much is how the mere existence of AI needs to change the VOLUME that...

Then Came the Lawyers …
I still chuckle and roll my eyes when the latest prescription drug ad says, “Don’t take Wonderdrug if you're allergic to it.” Well, duh. Welcome to the disclaimer pantheon compelling us to write “Caution: Hot” on coffee cups. “Do not attempt” accompanies any example of off-road driving a car is specifically designed and marketed to do. “Contains peanuts”...
The Kith Method
Good crisis management comes from a plan. Great crisis management comes from capability – and starts before you even smell smoke. That’s why we developed the Kith Method. We can help build and maintain a flexible capability that works for you.
Your reputation is an investment; time-consuming and costly to build and expensive to repair. Protect it.