As we continue to face the daily uncertainty of how this pandemic will unfold, there is one thing we know for sure. Companies will continue to make extremely difficult decisions in the weeks ahead and will be faced with communicating those tough decisions to those who matter most. This webinar covers: The importance of conducting … Read more
Bill Coletti and Karlan Witt, CEO of Cambia Information Group, discuss using stakeholder research so you don’t have to guess when it comes to crafting your next COVID-19 response message. The webinar covers: Robust research options: the recipe for strong survey research, message development, stakeholder prioritization, spokesperson optimization and more “Off-the-shelf” solutions: exploring economical tools … Read more
We are now entering the third or fourth week of messaging around corporate response – the “mushy middle phase” as we referred to it in our previous webinars. On the third webinar in Kith’s COVID-19 Communications Series, Bill Coletti shares observations on how companies are using the A-B-C approach (Always – Be – Communicating) and remaining … Read more
Critical Takeaways The changes forced on businesses by COVID-19 are placing greater emphasis on internal communications. This is requiring external communicators to turn their attention inwards but this change requires a shift in perspective. We’ve outlined five considerations that external communicators need to have in mind when making this shift to ensure they are communicating … Read more
On the first webinar in Kith’s COVID-19 Communications Series, Bill Coletti and guest presenter Gerard Braud share their insights and top recommendations on “what’s next” and what to do in this very uncertain phase between shutting down and re-opening for business. Specifically, they discuss: Best practices for writing a good response statement What to say in … Read more
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