What Is & Is Not Working in COVID-19 Communications

April 7, 2020

We are now entering the third or fourth week of messaging around corporate response – the “mushy middle phase” as we referred to it in our previous webinars.

On the third webinar in Kith’s COVID-19 Communications Series, Bill Coletti shares observations on how companies are using the A-B-C approach (Always – Be – Communicating) and remaining helpful and offering value to the groups that matter most to them – their teams, customers and other stakeholders. 

Specifically, Bill discusses:

  • specific case studies in the “middle phase” of companies who are excelling at their COVID-19 communications 
  •  successful, creative communications approaches
  •  tips for continuing to A-B-C with the people that matter most to your organization



You can access a PDF of the webinar slides here.

Filed under: Blog


Bill is a reputation management, crisis communications and professional development expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns.