Crafting Hard Messaging

Crafting Hard Messaging: How to Communicate Difficult Decisions

April 30, 2020

As we continue to face the daily uncertainty of how this pandemic will unfold, there is one thing we know for sure. Companies will continue to make extremely difficult decisions in the weeks ahead and will be faced with communicating those tough decisions to those who matter most.

This webinar covers:

  • The importance of conducting a “changed” policy inventory now and deciding whether you will move forward with innovation or consistency.
  • A practical framework for “how to say hard things” and craft difficult messaging for those that matter most.



Resources mentioned in the webinar:


You can download the PDF version of the deck here.

Filed under: Blog


Bill is a reputation management, crisis communications and professional development expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns.