stakeholder research

Leveraging Stakeholder Research for Your COVID Communications Strategy

April 14, 2020

Bill Coletti and Karlan Witt, CEO of Cambia Information Group, discuss using stakeholder research so you don’t have to guess when it comes to crafting your next COVID-19 response message.

The webinar covers:

  • Robust research options: the recipe for strong survey research, message development, stakeholder prioritization, spokesperson optimization and more
  • “Off-the-shelf” solutions: exploring economical tools for effective message testing
  •  D-I-Y research: best practices, tools and insights for do-it-yourself research



Resources mentioned in the webinar:

Articles mentioned in the presentation:

You can access a PDF of the webinar deck here.
Filed under: Blog


Bill is a reputation management, crisis communications and professional development expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns.