Leveraging Stakeholder Research for Your COVID Communications Strategy

stakeholder research

Bill Coletti and Karlan Witt, CEO of Cambia Information Group, discuss using stakeholder research so you don’t have to guess when it comes to crafting your next COVID-19 response message.

The webinar covers:

  • Robust research options: the recipe for strong survey research, message development, stakeholder prioritization, spokesperson optimization and more
  • “Off-the-shelf” solutions: exploring economical tools for effective message testing
  •  D-I-Y research: best practices, tools and insights for do-it-yourself research

 

 

Resources mentioned in the webinar:

Articles mentioned in the presentation:

You can access a PDF of the webinar deck here.

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