As a leader, you’re expected to have vision – not just for opportunities, but for risks too. But what happens when you see something concerning on the horizon, and you're not sure it will materialize? Do you hesitate? You don't want to be seen as that leader, the one who always sounds the alarm,...
Simulations are one of the most effective ways to prepare your organization for a crisis. They build readiness, clarify roles, strengthen relationships, and help teams respond with speed and confidence when it matters most. As a crisis communicator, you already know this. But getting your...
We’re taking you way back in the wayback machine to when I was a little kid in Canada. It was 1991 when Winnipeg-based Old Dutch Foods entered the Ontario market hoping to gain ground but instead faced a salty standoff. Rival Hostess Frito-Lay was accused of buying all the Old Dutch chips from...
Lately, we’ve seen organizations in the news that have failed to prepare for an uncomfortable scenario: when the threat comes from within. It’s unsettling to imagine a business unraveling due to the actions of an insider (whether intentional or not). But it happens, and few are feeling that...
Have you ever seen a social media post or TV commercial from a well-known brand and said, “What the hell were they thinking?” Especially if it bordered on or crossed into being perceived as racist or prejudiced? That’s exactly what Bath and Body Works faced when they launched their new line of...
Is your organization prepared to respond to a crisis and protect its hard-earned reputation? Take our quiz and find out!