As a new year begins, most of us are thinking about personal goals and ways to hit the ground running, whether it’s finally tackling that pile of unread books, decluttering the basement once and for all, or flossing daily to silence the dentist’s scolding.
But businesses need resolutions too, and one of the most important is often overlooked: being ready for the unexpected.
Last year showed us how quickly things can go sideways. Companies made headlines for crises they weren’t ready for, and many are still dealing with the fallout (see examples here, here, and here). The reality is no organization is immune … but many situations can be avoided with proactive planning and training.
Before you forge ahead with your 2026 goals, ask yourself: if a crisis hit tomorrow, would your team know what to do?
Investing in crisis preparedness now is not just smart. It’s essential. Training, rehearsing responses, and reviewing your plans can make all the difference between a hiccup and a headline.
Make this the year your business resolution isn’t just growth or revenue, but resilience.
Kith facilitates crisis preparedness workshops that will help your company attain the clarity, trust, and speed you need to respond confidently – no dithering! – to any crisis. We’d be happy to have a conversation about how we can help your company be ready to chart an effective course to reputation protection.
Looking for more fresh insights? Crisis of the Month is a no-fluff Substack that breaks down real-world crises and what they teach us about leadership, communication, and damage control. Whether you’re in comms, ops, or just crisis-curious, this is your monthly guide to what went wrong — and how to do it better. Sign up today!
