Samsung’s Galaxy Note7 Apology Rings Loud and Clear

By Bill Coletti, CEO, Kith Critical Takeaways:   Samsung’s much-anticipated Galaxy Note7 went on sale this summer. The Android smartphone promised to be the ultimate showcase of Samsung’s design capabilities, with features including a 5.7-inch screen, stylus, and exploding batteries. The latter, of course, was not part of the plan, and the company voluntarily recalled […]

WEBINAR REPLAY — What Do Smart Marketers Know That You Don’t?

By Bill Coletti, CEO, Kith Critical Takeaways:  A company owns its brand but the public owns its reputation, which is why companies must ensure that they are always meeting consumer expectations Product marketers’ secrets can help reputation management professionals maximize results and help companies get the credit they deserve There is one fundamental truth in […]

Crisis Planning: How to Manage External Reputational Risks

By Bill Coletti, CEO, Kith So far in this four-part series on crisis planning and managing reputational risks, we have presented: 3 Reputational Risk Categories: A New Framework for Crisis Planning in the Food in Agricultural Industry How to Manage Preventable Reputational Risks How to Manage Strategic Reputational Risks. We’ll conclude this series with an […]

Chipotle’s Food Issues: Communicating Openly to Control the Message

By Bill Coletti, CEO, Kith   Critical Takeaways: Critical Moments can occur at any time, without warning. You must always be prepared. By taking four steps, Chipotle was able to engage with customers, communities, and critics through a critical moment. It is a food manufacturer, retailer or restaurant’s worst nightmare – a food borne illness outbreak […]

Crisis Planning: How to Manage Strategic Reputational Risks

By Bill Coletti, CEO, Kith The previous post, Crisis Planning: How to Manage Preventable Reputational Risks, reviewed one of three reputational risks we’ll cover in this series on crisis planning. This post will cover the second risk: strategic reputational risks. Check out our overview of how companies can use a new framework for crisis planning. […]

Crisis Planning: How to Manage Preventable Reputational Risks

  The previous post,3 Reputational Risk Categories: A New Framework for Crisis Planning, reviewed three reputational risk categories and how they fit into a new framework for crisis planning. The next three posts will explore each of the threats in greater detail, starting here with preventable reputational risks. So, let’s begin. What is a preventable […]

WEBINAR REPLAY – Reputational Risk Categories: A New Framework for Crisis Planning in the Food and Agriculture Industry

Developing a comprehensive crisis plan can often feel like trying to boil the ocean. Communicators and executive leadership are known for staying awake at night thinking about the number of worst-case scenarios that could damage a company’s business and reputation. And trying to prepare for every scenario can feel overwhelming—if not impossible. Then, when communicators […]