Crisis Leadership Blog

By Bill Coletti, CEO, Kith   Critical Takeaways Impressing your stakeholders is the most important aspect of reputation management All of your stakeholders fall into one of three groups: Communities, Customers or Critics Understanding the needs and motivations of these groups will allow you to create messages that impress https://youtu.be/ktCJu4iN1p0...

By Bill Coletti, CEO, Kith   Critical Takeaways: Do crisis debriefs regularly and thoroughly with a structured approach Conduct a crisis simulation - real-time or tabletop Be reputation aware, not reputation nervous   https://youtu.be/F4TdWfThymI Unless you’ve been living under a rock, you’ve probably seen a crisis or two in the news lately (see...

Fake news -- or as Trump recently renamed it, “very fake news” -- is still big news. It comes up in seemingly most press conferences or discussions of the 2016 election or even general daily discourse. It’s everywhere, and has been for months. Even 60 Minutes, maybe one of the all-time not-fake-news programs, recently covered it. At a recent PR conference...

By Bill Coletti, CEO, Kith   Critical Takeaways Stakeholder research is a critical component of any reputation management program Do not forget your internal stakeholders Any stakeholder research is better than no research at all   https://youtu.be/_c6te9P5X08 Chances are you know you need stakeholder research. You may have used it to measure...

By Bill Coletti, CEO, Kith Critical Takeaways: True success in influencer marketing is earned, not bought Be aware of what influencers are saying, and what's important to them Access as currency Approach like you would a friend https://youtu.be/LvDVlyPlzYQ In 2016, your communications plan was considered incomplete if it didn’t include “influencer...

By Bill Coletti, CEO, Kith Critical Takeaways: Trust in executive leadership is on the decline, which is serious given the direct impact a CEO’s reputation has on a corporation's reputation A company's leadership must demonstrate humility in service to the company; in addition to vision, passion and visibility CEOs, regardless of company size or industry,...

By Bill Coletti, CEO, Kith Critical Takeaways: One way to think about reputation accumulation for your company is to think about “getting credit” The foundation of a Corporate Reputation Management program is the 4’As: Authority, Awareness, Assessment, and Action Companies have a finite number of levers to pull in order to grow their reputation...

By Bill Coletti, CEO, Kith   In Forrester Research’s “Predictions 2017: The Post-Digital CMO Appears,” they predict at least 30 percent of CEOs will fire their CMO’s for “not mustering the blended skill set they need personally to pull off digital business transformation.” In a business climate where “adapt or die” is a common battle cry, this...

By Bill Coletti, CEO, Kith Critical Takeaways Consumers want simple advice regarding food choices Consumers see academics, food producers, and influencers as experts, but need to know the experts share their values Food producers and consumers share common values relating to animal welfare, our communities, the environment, and economics. Recognizing and...

By Bill Coletti, CEO, Kith Critical Takeaways: If your company makes a promise, it must be able to deliver When brand promises fail to match customer expectations, risk soars and critical moments escalate The top 6 critical moments of 2016—from Chipotle’s crisis to increased food recalls—illustrate the increasing reputational threat of corporate silos and...