A friend of mine just returned to his office for the first time in more than two years. It was exactly how he left it – albeit cleaner – when he abruptly left work on a Thursday afternoon in March 2020 to retrieve his sick kid from school. He stayed home with the kiddo Friday. The world shut down...
Mobilization simply means getting the right people in the right place with the right information to allow them to start managing the event taking place. The term 'mobilization' can sound very operational and, therefore, a little out of place in a communications environment, but that's the point....
Critical Takeaways The two fundamental roles in American corporations are makers - such as operations - and sellers - like communications. It's essential to maintain a direct linkage between the two as they work better together. When working with operations, communicators usually fall short in...
Recently, I was speaking with a client in the early stages of bringing the majority of their remote workforce back to the office. He said something that resonated with me and probably would with other strategic communicators: the “pandemic has leveled the playing field” between employees who were...
Crisis simulations are, in our opinion, truly the best way to train and evaluate your team when it comes to crisis readiness. And with the right recipe, you can create a crowd-pleasing simulation that will leave your team well-prepared for when a crisis strikes.
This episode highlights the critical need to manage a crisis. Whilst you hope to never need it, you must prepare for one regardless. My guest, Bill Coletti, helps organizations think through what they need to do to be prepared.
I was asked a really good question on a podcast, and I thought I’d share it with you. Because there is sort of this ongoing debate about if it is better to be creative or authentic during a crisis response.
Crisis simulations are a sure fire way to build “muscle memory” of response and action that can be deployed during an actual crisis impacting you or your organization. We believe simulations are one of the most effective tools in a communication team’s toolbox. Here are some Top Tips for running your own crisis simulations.
When fear shows up for me I think of it like this… It is a little voice in my mind that reminds me to be on guard ready to think before I speak.
I’ve been getting a lot of questions about this through the frame of crisis and crisis response and what organizations should do. In fact, I was speaking about this on a panel and was joined by an intelligence analyst.
We have long thought about risk as falling definitively into one of three categories: Strategic, Preventable, and External. Organizations tend to understand the impact these kinds of risks have on their operations and are pretty adept at mitigating them and responding to them. Dealing with a data...
The public’s expectations of corporations and brands are higher, and writing a check to a cause or saying “that’s not our lane” won’t cut it anymore. Even a well-crafted statement is not enough. Actions must follow words.
Is your organization prepared to respond to a crisis and protect its hard-earned reputation? Take our quiz and find out!