Critical takeaways: Communicators will have to do a lot of extra work to tell the story of how we come back from COVID-19. Specific audiences should receive specialized messages that address their particular needs, but those need to be consistent and fit the themes of your main messaging. Ease...
Critical takeaways: Setting customer expectations is critical to maximizing acceptance of COVID-19 policy changes, and communicating clearly is the key. The reputation risk of mask policies should be evaluated as a balance between the strategic risk of requiring a mask and the preventable risk of...
Stephen Bell, NRECA’s senior director for media and public relations, and Bill Coletti, CEO of the reputation management firm Kith, talk us through their advice on how to plan for, respond to and recover from events that interrupt our normal course of business. LISTEN HERE
Critical Takeaways Communicators do not have the luxury of being “over it.” We have to figure out what to say next. Learn to surf when you are stuck in crashing waves. Ask three questions to help create a bigger future. In the spirit of being real, let’s just start here: everyone is just over it....
Over the past eight weeks, we have hosted a series of webinars sharing our insights, observations, and recommendations for responding to the COVID-19 crisis. We sincerely hope the content we have shared has been helpful to you and the organizations you serve. Our goal from the beginning has been...
Critical takeaways As a crisis recedes, a strategic communicator needs to focus on how we create value for our organization’s leadership and our teams. Especially now, we receive an overabundance of information, but there’s very little wisdom. Strategic communicators are looked to for clarity in a...
In this webinar Bill Coletti hosts a live Q&A session to answers questions related to COVID-19 crisis communications strategy and tactics. https://www.youtube.com/watch?v=BNIqFPlHtcg&feature=youtu.be You can download the PDF version of the deck here. In the webinar, Bill references...
In this webinar Bill Coletti and Jeff Blaylock : Recap the crisis response models and framework we shared in the past six webinars as part of Kith’s COVID-19 Communications Series. Deconstruct real-world responses and statements from companies who have followed the frameworks and others who have...
Critical takeaways The book ‘Crucial Conversations’ is a great guide to managing high-stakes conversations but it also provides useful guidance for crises. Many of the same techniques the authors advise for critical conversations can be used by crisis communicators to shape messages - externally...
As we continue to face the daily uncertainty of how this pandemic will unfold, there is one thing we know for sure. Companies will continue to make extremely difficult decisions in the weeks ahead and will be faced with communicating those tough decisions to those who matter most. This webinar...
Crisis Response Fundamentals – our quick reference.
Although some may disagree, we believe we are no longer in a crisis, but instead a critical moment. The response phase is over and it is now time to make decisions for what lies ahead. Two weeks ago we hosted a webinar discussing how and when to reopen for business. As the reality of reopening...
Is your organization prepared to respond to a crisis and protect its hard-earned reputation? Take our quiz and find out!