By Bill Coletti, CEO, Kith Critical Takeaways Consumers want simple advice regarding food choices Consumers see academics, food producers, and influencers as experts, but need to know the experts share their values Food producers and consumers share common values relating to animal welfare, our...

By Bill Coletti, CEO, Kith Critical Takeaways: If your company makes a promise, it must be able to deliver When brand promises fail to match customer expectations, risk soars and critical moments escalate The top 6 critical moments of 2016—from Chipotle’s crisis to increased food...

By Bill Coletti, CEO, Kith Critical Takeaways Failure to engage with NGOs caused backlash and project failure for those involved with the Dakota Access Pipeline The protests and subsequent negative media attention could have been neutralized or avoided entirely Engagement with NGOs is no longer...

By Bill Coletti, CEO Kith Consulting   Critical Takeaways 1. NGOs always win, but that doesn’t mean your organization has to lose 2. Engagement with NGOs is no longer optional; it’s required 3.Planning now avoids pain later Watch Kith's founder and CEO discuss in depth his premise that NGOs...

By Bill Coletti, CEO, Kith Critical Takeaways:   Samsung’s much-anticipated Galaxy Note7 went on sale this summer. The Android smartphone promised to be the ultimate showcase of Samsung’s design capabilities, with features including a 5.7-inch screen, stylus, and exploding batteries. The...

By Bill Coletti, CEO, Kith   How do you affect your Kith? Are you a positive voice or a negative voice? Monday of this week, October 5, was National Do Something Nice Day. At Kith, we took this opportunity to provide some snacks, movie tickets and other treats for a few of our friends and...

By Bill Coletti, CEO, Kith Critical Takeaways:  A company owns its brand but the public owns its reputation, which is why companies must ensure that they are always meeting consumer expectations Product marketers' secrets can help reputation management professionals maximize results and help...

By Bill Coletti, CEO, Kith So far in this four-part series on crisis planning and managing reputational risks, we have presented: 3 Reputational Risk Categories: A New Framework for Crisis Planning in the Food in Agricultural Industry How to Manage Preventable Reputational Risks How to Manage...

By Bill Coletti, CEO, Kith   Critical Takeaways: Critical Moments can occur at any time, without warning. You must always be prepared. By taking four steps, Chipotle was able to engage with customers, communities, and critics through a critical moment. It is a food manufacturer, retailer or...

By Bill Coletti, CEO, Kith The previous post, Crisis Planning: How to Manage Preventable Reputational Risks, reviewed one of three reputational risks we’ll cover in this series on crisis planning. This post will cover the second risk: strategic reputational risks. Check out our overview of how...

  By Bill Coletti, CEO, Kith Critical Takeaways With the daily onslaught of social media posts and news articles, it can be challenging to distinguish smoke from fire on the issues that really matter Media monitoring is vital, but current practices are limited in their ability to actually...