Do Something Nice Day: The benefits of being positive with your Kith.

October 9, 2016

By Bill Coletti, CEO, Kith


  • How do you affect your Kith?
  • Are you a positive voice or a negative voice?

Monday of this week, October 5, was National Do Something Nice Day. At Kith, we took this opportunity to provide some snacks, movie tickets and other treats for a few of our friends and clients, just as a surprise. They were well-received and brightened up several peoples’ Mondays.

So what does this have to do with Kith?

We talk frequently of one’s Kith as being the group of people that influences an individual’s attitudes and opinions, and we all have our own kith. We talk often about influential voices and unobvious targeting as well, acknowledging that some voices in a certain kith are louder or more important than others.

However, everyone has a role to play in each kith, and that quite often can come down to attitude or demeanor. Negativity can spread like a virus, turning conversations sour and muddying messages intended to be more sincere. This is why each member of a group or kith can contribute to the overall wellbeing of his or her surroundings, simply by being positive.

Doing something nice can be as simple as maintaining a positive attitude during conversations or encounters with others. The benefits of a positive environment will reverberate throughout one’s kith after a minimal amount of effort.

Everyday at Kith we aim to bring a positive voice to any and all of our interactions.

Filed under: Blog


Bill is a reputation management, crisis communications and professional development expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns.