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Far from a Textbook Year for Higher Ed Leaders

September 19, 2024

Thousands of colleges and universities around the nation are back in full swing for a new academic year, my daughter among them (Sko Buffs!). The beginning of a new college semester heralds many things on college campuses. The sight of students burning the midnight oil in the library. The sound of roaring crowds at a football game. The smell of stale Miller Lite pony kegs in a fraternity basement. And the sinister threat of a very damaging and unexpected crisis. Wait, what?

That’s right. From social and political tension to campus safety concerns to technological disruptions to public health emergencies and more, higher ed has become a prime breeding ground for crisis. And of course, that is all in addition to the regular, everyday reputation-harming issues that can result from the business of running a business. Add in the state of our current political climate and the fact that we’re less than 60 days out from Election Day, and, well, let’s just say the Fall term is bound to be a spicy one for higher ed leaders.

But, that’s where we come in. Kith has had the tremendous opportunity to work with several institutions of higher education over the years. We deeply believe that with the right processes, policies, and preparation, any institution can make a really bad, no good day, better. And that starts with doing all that you can to minimize your risk.

If you’re a higher ed leader, you’re in luck. We’ve developed an innovative digital analytic, the Higher Ed Crisis Analysis, that is designed to dive deep into your institution’s current crisis plans and policies, uncovering both strengths and areas needing improvement. Upon completion, you’ll receive a tailored set of recommendations and a detailed roadmap to address any blind spots. You’ll be able to equip your team with the knowledge and tools necessary to navigate any crisis with confidence and resilience. And because we know budgets are tight, we’ve made it financially accessible.

Drop a line if you and your school are ready to get prepared for the unexpected. We’re here to make sure your institution makes the grade when it comes to crisis preparedness.

Kith facilitates crisis preparedness workshops that will help your company attain the clarity, trust, and speed you need to respond confidently – no dithering! – to any crisis. We’d be happy to have a conversation about how we can help your company be ready to chart an effective course to reputation protection.

Stephanie Craig

Stephanie Craig has built her reputation as a crisis expert by guiding some of the world’s most prominent people and organizations through their most trying moments. Before Kith, Stephanie founded the Apeiron Strategy Group where she counted former First Lady Rosalynn Carter and the mayor of the nation’s 10th largest city as clients.