I’ve been getting a lot of questions about this through the frame of crisis and crisis response and what organizations should do. In fact, I was speaking about this on a panel and was joined by an intelligence analyst.
The public’s expectations of corporations and brands are higher, and writing a check to a cause or saying “that’s not our lane” won’t cut it anymore. Even a well-crafted statement is not enough. Actions must follow words.
Critical takeaways The book ‘Crucial Conversations’ is a great guide to managing high-stakes conversations but it also provides useful guidance for crises. Many of the same techniques the authors advise for critical conversations can be used by crisis communicators to shape messages - externally...
As we continue to face the daily uncertainty of how this pandemic will unfold, there is one thing we know for sure. Companies will continue to make extremely difficult decisions in the weeks ahead and will be faced with communicating those tough decisions to those who matter most. This webinar...
Critical Takeaways The changes forced on businesses by COVID-19 are placing greater emphasis on internal communications. This is requiring external communicators to turn their attention inwards but this change requires a shift in perspective. We’ve outlined five considerations that external...
Is your organization prepared to respond to a crisis and protect its hard-earned reputation? Take our quiz and find out!