Think Like a CEO, Act Like a Communicator

By Bill Coletti, CEO, Kith   When you work in crisis communications, you’re never in short supply of interesting stories to tell. Each of us has tales of overcoming seemingly impossible obstacles, cringeworthy missteps or any other number of crazy things that can happen when you work in crisis. But when you’ve worked in this […]

Reputation Management Councils: Creating a Crisis Early Warning System

Reputation Management Councils: Creating a Crisis Early Warning System By Bill Coletti, CEO, Kith CRITICAL TAKEAWAYS Mitigating risk is critical for crisis readiness Reputation Management Council enables you look around corners The High Impact Agenda maximizes productivity and accountability Like most, I’ve been startled a time or two by my iPhone’s Emergency Alert notification. While […]

WEBINAR REPLAY – Stakeholder Maps Leave You Lost: How to Simplify Stakeholder Engagement and Impress Those That Matter

By Bill Coletti, CEO, Kith   Critical Takeaways Impressing your stakeholders is the most important aspect of reputation management All of your stakeholders fall into one of three groups: Communities, Customers or Critics Understanding the needs and motivations of these groups will allow you to create messages that impress Believe it or not, no matter […]

WEBINAR REPLAY: 3 Ways to Best Prepare for Crises

By Bill Coletti, CEO, Kith   Critical Takeaways: Do crisis debriefs regularly and thoroughly with a structured approach Conduct a crisis simulation – real-time or tabletop Be reputation aware, not reputation nervous   Unless you’ve been living under a rock, you’ve probably seen a crisis or two in the news lately (see Uber, United, American […]

Is The War on Fake News the New War on Drugs?

Fake news — or as Trump recently renamed it, “very fake news” — is still big news. It comes up in seemingly most press conferences or discussions of the 2016 election or even general daily discourse. It’s everywhere, and has been for months. Even 60 Minutes, maybe one of the all-time not-fake-news programs, recently covered […]

WEBINAR REPLAY: How Unobvious Influencers Shape Your Reputation

By Bill Coletti, CEO, Kith Critical Takeaways: True success in influencer marketing is earned, not bought Be aware of what influencers are saying, and what’s important to them Access as currency Approach like you would a friend In 2016, your communications plan was considered incomplete if it didn’t include “influencer marketing.” We’re big believers in […]