Reputation and Due Diligence: Everyone Is Doing It And You Should Too

By Bill Coletti, CEO, Kith    Critical Takeaways: ·      You can (and should) leverage reputational due diligence efforts into actionable insights and opportunities. ·      Today’s business visionaries are tasked with finding organizations which will help define their business culture. ·      With the issue of corporate reputation becoming increasingly relevant across all sectors, we should embrace […]

Pattern Recognition: The Key to Accelerated Communications Performance

By Bill Coletti, CEO, Kith   Critical Takeaways: ·      There are good communicators and there are great strategic communicators: what’s separating the good from the great is pattern recognition ability. ·      By practicing pattern recognition, good communicators become strategic communicators because they become more comfortable and confident in crisis situations. ·      Most situations have three […]

Corporate Reputation and Brand: Two Very Different Things

By Bill Coletti, CEO, Kith Critical Takeaways: ·      A good reputation does not guarantee a potent brand. ·      According to cognitive anthropologist Dr. Bob Deutsch, reputation stems from people looking out at the corporation; brand stems from people looking at themselves. ·       CEOs should be paid to go after Return on Attachment (ROA) rather than […]

Getting Started: How “Why?” Defines All Other Questions

By Bill Coletti, CEO, Kith Critical Takeaways: ·      Every organization knows what and how they do what they do, but few take the time to ask why they do what they do. ·      “Why?” is your purpose, your cause, your belief—why does your organization exist? ·      According to Simon Sinek, leaders who start with the […]

What is Kith?

By Bill Coletti, CEO, Kith   Critical Takeaways Kith are the peer group that affects and influences the opinions and attitudes that we all hold. First movers are viewed as fringe – but joined by others they create what is next.   We’ve all heard of the social experiment where one person stands on a […]

Private Equity finds the Reputation Institute: Where do you stand?

By Bill Coletti, CEO, Kith   Critical Takeaways: ·      The reputation management space is growing, and those involved should expect to evolve in order to remain both relevant and innovative. ·      Organizations in the reputation industry should expect to see increased competition and prepare accordingly. ·      The new breed of reputation management firms will offer […]