Two men looking out a window

A Tale of Two Executives

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness” is the well-known opening to Charles Dickens’ novel “A Tale of Two Cities.” However, the second part, regarding wisdom and foolishness, isn’t quoted as often as the first. When we walk […]

Critical Moments: The New Mindset Of Reputation Management

What is a crisis? It’s a big question, but in its most basic terms, it’s something that interrupts you from a pre-planned activity — it moves you off-course, in other words — and it triggers a negative reaction from some important subset, be that employees, stakeholders, investors, the media etc. The perception of your actions […]

Corporate Reputation Can Be Managed

“It’s all about reputation now” Pretty heady first paragraph of a recent Fast Company article about the importance of reputation (which you can easily argue has always been important): There is an underappreciated paradox of knowledge that plays a pivotal role in our advanced hyper-connected liberal democracies: the greater the amount of information that circulates, […]

getting advice from a coworker

The Ecosystem of Advice: Who do you turn to during a crisis?

I started putting together a post a few weeks ago called “The Ecosystem Of Advice.” It was going to be a deep dive on who exactly we turn to when our business is in crisis and collapsing around us. I had a few thoughts, of course — consultants, attorneys, recommendations from past colleagues, trade associations, […]

Facebook and the Limits of Reputation

No one seems to know what many brands really even do. Is that an issue? I don’t want to write much about the Mark Zuckerberg hearings — although “Mr. Zuckerman” was pretty funny, as well as the fact that a tech hearing used printed-out logo boards — because the story’s been everywhere, and everyone is […]

Pattern Recognition and Crisis Management

What is pattern recognition? Pattern recognition has been around since humans have been around, as it’s one of the more logical ways we make sense of our world. In recent years, it’s gained a bunch more contextual notoriety because it’s deeply tied to image processing, neural networks, machine learning, textual analysis, and other tech stack […]

The Equation For Crisis Success

  We’re not big fans of jumping into the fray with whatever everyone else is writing about at a given time. There’s a lot of digital noise already out in the ether, so why make that worse? We have opinions on the United flight dog, the Facebook/Cambridge Analytica situation, Uber’s self-driving car death, and more. […]

How can universities handle reputational risk better?

Higher education is seemingly in an increasingly perilous spot. As the job market shifts — 47 to 54% of jobs will likely be lost to automation by 2030, or roughly 800 million jobs globally — higher ed also needs to reinvent itself to be more of a value-add in the modern age. Just a few […]

Year-End Review: Critical Takeaways from Key Case Studies

As we look back on 2017, we at Kith find ourselves not only planning for the new year ahead, but reflecting on the past 12 months. We had a busy year helping clients in their journey toward reputation excellence by implementing the Kith Model for Reputation Excellence. Kith’s Model for Reputation Excellence was created after […]

Crafting the Perfect Crisis Simulation

The Best Crisis Simulations Follow a Recipe, Leaving Your Team Better Prepared to React to Crisis   Creating the perfect culinary recipe can take years. Ingredient measurements are carefully calibrated, spices are meticulously added and subtracted, and numerous taste tests occur before the perfect combination is uncovered. A similar process occurs when developing a crisis […]