Crisis Leadership Blog
Insights and perspectives on being the lighthouse during a crisis.
Owning the Disappointment when You Have to Say Hard Things
No one likes to say hard things, but it comes with the responsibility of being a manager, a leader or a communications director. Saying hard things inevitably disappoints people we care about, and we as humans feel badly when we disappoint people who matter to us. At...
Do it for the Algorithm: Embracing Social Media during a Crisis
“OMG, we’re blowing up on social media” I’ve been in a number of crisis management situations where the person responsible for a company’s social media will run into the room, look at their iPhone, utter those fateful words, and then disappear. As a crisis strategist,...
Very Scary Marketing Decisions
Have you ever seen a social media post or TV commercial from a well-known brand and said, “What the hell were they thinking?” Especially if it bordered on or crossed into being perceived as racist or prejudiced? That’s exactly what Bath and Body Works faced when they...
Be Prepared for What Comes after Election Night
It’s almost here. Based on retail stores, you might think “it” is Christmas, but “it” is not. No, “it” is Election Day. Most years, elections just kind of happen. People vote, wait for the results to be announced, celebrate or not, and then go on with their daily...
It’s a Litigious World after All
Are you signed up for Disney+? Well, according to a now-withdrawn lawsuit defense, if you are a subscriber, you’ve signed away your rights to sue the company for anything regardless of what happened and where. Does this make you mad? Or think a little differently...
By definition, Kith means a cadre of peers who shape opinions and attitudes while instilling sophisticated habits for action. As a way to live this value, we like to share resources that are building blocks to good crisis management and can help you start the path of protecting your reputation.
More Recent Insights
When a Publicity Stunt Backfires
There are times (April Fool’s Day, I’m looking at you) when a company decides to pull a publicity stunt to see how big a splash they can make. They engage in intentional misrepresentation – of their business’ product, service, or brand – pushed out as a cheeky, hardy-har-har prank. Sometimes the joke lands, but other times it backfires. Regardless of how...
Are You Warm Blooded or Cold Blooded?
At Kith, we often say that a crisis does not develop your leadership skills – it reveals them. It also reveals what type of creature you are: warm blooded or cold blooded. Now, obviously, humans are warm blooded as a matter of biology, so what we’re really asking you to consider is more about your “creature” style as a leader-communicator when faced with...
The Three Behaviors that Feed a Crisis: Ostrich Effect
Do you think you know what causes a reputational crisis? At least have a good guess? I’m here to tell you that it’s likely not what you think. It's a lack of preparation. There is that pithy statement that you see on notepads, signs on desks, and as gifs – lack of preparation on your part does not necessitate an emergency on mine. When it comes to crisis...
Don’t Stumble over Something behind You
These words are frequently attributed to the Ancient Roman stoic Seneca the Younger. They still ring true 2,000 years later. When it comes to managing a crisis, they are both a warning and a reason for leadership to move forward. Speed is the single most important difference between good and great crisis response. Anything that creates unnecessary friction...
Pump up the Volume
Every time I open up LinkedIn, PR Week, or the Wall Street Journal, I see someone writing about AI and the immense change that it is having on the communications industry -- everything from how we create to how we spot fake news to how we staff. One issue that I haven’t seen discussed much is how the mere existence of AI needs to change the VOLUME that...
Then Came the Lawyers …
I still chuckle and roll my eyes when the latest prescription drug ad says, “Don’t take Wonderdrug if you're allergic to it.” Well, duh. Welcome to the disclaimer pantheon compelling us to write “Caution: Hot” on coffee cups. “Do not attempt” accompanies any example of off-road driving a car is specifically designed and marketed to do. “Contains peanuts”...
What Makes a Successful Crisis Simulation
“Practice makes perfect,” the saying goes. When it comes to crisis management, “practice makes prepared.” Periodic crisis exercises help teams build muscle memory, remember their crisis response plans, and identify gaps in that plan, the skill set, or the people responsible for executing it. Far better to find out there’s a critical flaw in your crisis...
Litigation Threats Are Invitations for Legal and Comms to Work Together
Few words bring a C-Suite conversation to a screeching halt like, “We need to think about litigation.” Instead of killing the conversation, it should start a conversation … between the legal team and the communications team. Attorneys’ primary goal is to limit their clients’ exposure to legal liability. Communications teams’ primary goal is to limit...
The Value of Saying I’m Sorry … from a Canadian
If you’ve spoken to me for more than five minutes, you know I’m Canadian – also American – but I was Canadian first and very proud of it. Every stereotype of Canadians includes that we like to say sorry: to each other, visitors, inanimate objects, and so on. Move away for a while and you’ll quickly realize that it’s true. Canadians are by and large nice,...
Winning An Argument with Crazy
Let’s be clear. You can’t win an argument against Crazy. Once rightfully relegated to the lunatic fringe, Crazy abounds today – it is everywhere. Crazy is encouraged, fanned, inflamed, and carried to new converts by the magnifying lens that is social media. Sadly, organizations that value their reputation must now pay attention to Crazy, because Crazy can...
The Kith Method
Good crisis management comes from a plan. Great crisis management comes from capability – and starts before you even smell smoke. That’s why we developed the Kith Method. We can help build and maintain a flexible capability that works for you.
Your reputation is an investment; time-consuming and costly to build and expensive to repair. Protect it.