Crisis Leadership Blog
Insights and perspectives on being the lighthouse during a crisis.
When an Apology Isn’t an Apology
Saying “I’m sorry” shouldn’t be hard. When we say or do something that hurts someone else, then we as humans should own it, apologize for it, and try to make it right. But, many public apologies seem to miss this relatively easy target. Is someone sincerely...

Hanging in the Balance: Why and How Financial Leaders Should Prepare for the Unexpected
Any crisis comes with costs – economic costs, social costs, psychological costs – and long-term implications for your business’ bottom line, reputation, and team morale. No industry is immune to the threat of a crisis. Some sectors, including finance, face heightened...

When the Truth is Forced: Communicating when Caught off Guard
A number of companies have announced layoffs recently. One in particular had the news released because of a necessary regulatory filing. Marriott, the hotel giant based in Maryland, where it is the largest private-sector employer, is set to lay off hundreds of...

Owning the Disappointment when You Have to Say Hard Things
No one likes to say hard things, but it comes with the responsibility of being a manager, a leader or a communications director. Saying hard things inevitably disappoints people we care about, and we as humans feel badly when we disappoint people who matter to us. At...

Do it for the Algorithm: Embracing Social Media during a Crisis
“OMG, we’re blowing up on social media” I’ve been in a number of crisis management situations where the person responsible for a company’s social media will run into the room, look at their iPhone, utter those fateful words, and then disappear. As a crisis strategist,...
By definition, Kith means a cadre of peers who shape opinions and attitudes while instilling sophisticated habits for action. As a way to live this value, we like to share resources that are building blocks to good crisis management and can help you start the path of protecting your reputation.
More Recent Insights

Holding Statements: What Are They and Why Are They Critical to Effective Crisis Response
Speech is silver, silence is golden. According to this proverb, saying nothing is more valuable than saying something, even if the something itself has value. As a crisis management expert, I believe those are backward, and I’d add one more phrase to the proverb: rapid response is platinum. Speed is the key differentiator between good and great crisis...

Scaling Your CEO for Better Crisis Response
At Kith, we have seen CEOs rise during a crisis and we have seen others stumble. The difference often comes down to what they focus on during the crisis at hand. As your most senior leader, a CEO can be one of the most important assets your organization can deploy when responding to a crisis. However, just because he or she may be first in command does...

How to Dig Out of a Mess of Your Own Creation
The headlines were unsettling, not shocking at first. But when UnitedHealth, the healthcare behemoth responsible for processing 50 percent of all US patient medical claims annually, revealed it was the victim of a ransomware attack described as “the most serious incident leveled against a US healthcare organization,” alarm bells went off everywhere. ...

When a Publicity Stunt Backfires
There are times (April Fool’s Day, I’m looking at you) when a company decides to pull a publicity stunt to see how big a splash they can make. They engage in intentional misrepresentation – of their business’ product, service, or brand – pushed out as a cheeky, hardy-har-har prank. Sometimes the joke lands, but other times it backfires. Regardless of how...

Are You Warm Blooded or Cold Blooded?
At Kith, we often say that a crisis does not develop your leadership skills – it reveals them. It also reveals what type of creature you are: warm blooded or cold blooded. Now, obviously, humans are warm blooded as a matter of biology, so what we’re really asking you to consider is more about your “creature” style as a leader-communicator when faced with...

The Three Behaviors that Feed a Crisis: Ostrich Effect
Do you think you know what causes a reputational crisis? At least have a good guess? I’m here to tell you that it’s likely not what you think. It's a lack of preparation. There is that pithy statement that you see on notepads, signs on desks, and as gifs – lack of preparation on your part does not necessitate an emergency on mine. When it comes to crisis...

Don’t Stumble over Something behind You
These words are frequently attributed to the Ancient Roman stoic Seneca the Younger. They still ring true 2,000 years later. When it comes to managing a crisis, they are both a warning and a reason for leadership to move forward. Speed is the single most important difference between good and great crisis response. Anything that creates unnecessary friction...

Pump up the Volume
Every time I open up LinkedIn, PR Week, or the Wall Street Journal, I see someone writing about AI and the immense change that it is having on the communications industry -- everything from how we create to how we spot fake news to how we staff. One issue that I haven’t seen discussed much is how the mere existence of AI needs to change the VOLUME that...

Then Came the Lawyers …
I still chuckle and roll my eyes when the latest prescription drug ad says, “Don’t take Wonderdrug if you're allergic to it.” Well, duh. Welcome to the disclaimer pantheon compelling us to write “Caution: Hot” on coffee cups. “Do not attempt” accompanies any example of off-road driving a car is specifically designed and marketed to do. “Contains peanuts”...

What Makes a Successful Crisis Simulation
“Practice makes perfect,” the saying goes. When it comes to crisis management, “practice makes prepared.” Periodic crisis exercises help teams build muscle memory, remember their crisis response plans, and identify gaps in that plan, the skill set, or the people responsible for executing it. Far better to find out there’s a critical flaw in your crisis...
The Kith Method
Good crisis management comes from a plan. Great crisis management comes from capability – and starts before you even smell smoke. That’s why we developed the Kith Method. We can help build and maintain a flexible capability that works for you.
Your reputation is an investment; time-consuming and costly to build and expensive to repair. Protect it.