It’s not often that a brand can anger all sides of the political spectrum and take a financial hit but Bud Light managed to do that last week. And there has been a tremendous amount of analysis of the roots of the controversy as well as the response. Some have called it a failure of marketing....
We know that the lawyers are getting ready to come. Now is the time to think about our rules of engagement.
I have danced ballet most of my life. It’s the one thing I keep coming back to but I now live somewhere where there are not many options for ballet. Barre is o.k. Pilates is great. I was once kicked out of a yoga class for tapping my fingers. Nothing is ballet. So besides naturally standing in...
“What does a crisis cost?” I’ve been asked that question a few times. Disappointingly, my answer invariably is, “It depends.” Part of the answer depends on the specific aspects of the crisis and the company going through it, but much more rests on the definition of “cost.” If we’re talking about...
Bud Light. Disney. Mars Wrigley. Dilbert. The Super Mario Bros movie. Victoria’s Secret. Utah’s proposed new state flag. BlackRock. The U.S. military. Legos. Jack Daniels. Even Chick-fil-A. Accusations of “wokeness” have been flung far and wide so far in 2023. Is your company next? Are you ready?...
The dust from the wreckage of FTX’s collapse doesn’t have time to settle before it’s stirred up again. The latest revelation – that one of the world’s most “admired” cryptocurrency exchanges was comically terrible at both IT security (the “crypto” part) and tracking funds (the “currency” part) –...
Many organizations seek efficiencies during times of economic uncertainty. For many executives, “efficiency” equates to reducing costs. Two of the most tried and true methods of reducing costs are eliminating headcount and cutting back on support services that do not generate revenue. Frequently,...
I was recently asked if I had any prediction for the “next thing” in crisis management for 2023. Without hesitation, I replied, “Systems failures.” 2022 ended with two epic system failures, and they threw a bright light on the potentially devastating impacts of scrimping on IT investment or...
I once heard a tech icon say “I don’t believe in God or government. I believe in the church of Silicon Valley.” That is all well and good until a U.S. Senator or three lettered agency takes notice. Just ask Ticketmaster or Google. While Senators Klobuchar and Lee’s weaving in of Taylor Swift...
This is a confusing economic time. Layoffs are happening but unemployment is at record lows. We are figuring out what the new normal is. It’s a lot to navigate as a business leader, and some everyday concerns are not getting the attention they deserve. Your reputation is likely one of them. So as...
When you think of 2021, what is your personal moon shot? How about for your team or organization? And if you knew that no matter what, you wouldn’t fail, what would you do?
I’ll bet every one of us has said something like, “I kept telling them this was going to happen, but I guess it just fell on deaf ears.” Their ears were tuned to another stimulus. German biologist Jakob von Uexküll defined the unique sensory environment an animal experiences as its umwelt. It is...
Is your organization prepared to respond to a crisis and protect its hard-earned reputation? Take our quiz and find out!