Crisis Leadership Blog
Insights and perspectives on being the lighthouse during a crisis.
Why Trade Associations Belong in Your Crisis Strategy
Five overlooked ways your industry group can shield, guide, and amplify your voice when it matters most An article in Fortune last week detailed the U.S. Chamber of Commerce’s deliberations on whether or not they would sue the Trump administration on behalf of its...

I Speak Canadian (And What To Do If You Don’t)
I’m in the process of prepping a global crisis simulation for a multinational corporation. The other day, our brilliant client lead came to me and said “I can’t believe I’m bringing this up, but we need to add a Canada component. For the first time, we have to worry...

There’s No Waffling at Waffle House
As we approach the Easter and Passover "egg season," egg prices remain at an all-time high due to an ongoing shortage caused by the widespread avian flu. Businesses in the food and beverage industry that use a large volume of eggs – such as breakfast restaurants IHOP,...

Redundancy: Add Spare Capacity to Gain Speed in a Crisis
I’m fond of the old military saying: “two is one and one is none.” It reminds me to have a backup for critical equipment, like ensuring my spare tire is filled and ready to go before embarking on a cross-country road trip. It’s hard to run to an auto parts store if...

The Best Way to Handle Fear
There is no doubt about it … fear during a crisis is 100% real. Fear that you don’t have all the answers. Fear that you’ll show too much vulnerability to your team. Fear that your business won’t be able to recover from the issue at hand. Or fear that your efforts to...
By definition, Kith means a cadre of peers who shape opinions and attitudes while instilling sophisticated habits for action. As a way to live this value, we like to share resources that are building blocks to good crisis management and can help you start the path of protecting your reputation.
More Recent Insights

When Controversy Snowballs into Crisis
The Washington Post has been shaking things up lately, especially in its opinion section. Owner Jeff Bezos just announced a shift to focus on "personal liberties and free markets," which led to the resignation of respected opinion editor David Shipley. This move, like many shakeups happening in our world these days, has caused controversy. Controversy...

(Un)Welcoming a One-Drink Minimum Policy
A few weeks ago, Starbucks announced that it would be ending its open-door policy, which allowed people to use the store's seating and restrooms even if they didn't make a purchase. The company stated that the change was made to "enhance" the customer experience. However, many critics have expressed that the move seems more focused on keeping out “the riff...

A Resolution Worth Sticking To: Crisis Vigilance in the New Year
With the holidays in the rearview mirror, many of us now turn to making personal resolutions for the new year. Whether it's training for a Tough Mudder, getting more sleep (hello, melatonin), saving more money for your dream retirement beach house, or remembering to call your elderly aunt at a more regular cadence, focusing on your intentions for the new...

When an Apology Isn’t an Apology
Saying “I’m sorry” shouldn’t be hard. When we say or do something that hurts someone else, then we as humans should own it, apologize for it, and try to make it right. But, many public apologies seem to miss this relatively easy target. Is someone sincerely apologizing when their apology apologizes for the wrong thing? Many publicly issued apologies rely...

Hanging in the Balance: Why and How Financial Leaders Should Prepare for the Unexpected
Any crisis comes with costs – economic costs, social costs, psychological costs – and long-term implications for your business’ bottom line, reputation, and team morale. No industry is immune to the threat of a crisis. Some sectors, including finance, face heightened risks due to the uncertainty and unpredictability of external factors such as the state...

When the Truth is Forced: Communicating when Caught off Guard
A number of companies have announced layoffs recently. One in particular had the news released because of a necessary regulatory filing. Marriott, the hotel giant based in Maryland, where it is the largest private-sector employer, is set to lay off hundreds of employees. While layoffs are not unusual, the fact that staff learned about the upcoming job...

Owning the Disappointment when You Have to Say Hard Things
No one likes to say hard things, but it comes with the responsibility of being a manager, a leader or a communications director. Saying hard things inevitably disappoints people we care about, and we as humans feel badly when we disappoint people who matter to us. At its heart, disappointment is a feeling of dissatisfaction caused by the non-fulfillment of...

Do it for the Algorithm: Embracing Social Media during a Crisis
“OMG, we’re blowing up on social media” I’ve been in a number of crisis management situations where the person responsible for a company’s social media will run into the room, look at their iPhone, utter those fateful words, and then disappear. As a crisis strategist, this information is largely irrelevant to me. Without context, I can't assess whether an...

Very Scary Marketing Decisions
Have you ever seen a social media post or TV commercial from a well-known brand and said, “What the hell were they thinking?” Especially if it bordered on or crossed into being perceived as racist or prejudiced? That’s exactly what Bath and Body Works faced when they launched their new line of holiday candles, which included one bearing the design of a...

Be Prepared for What Comes after Election Night
It’s almost here. Based on retail stores, you might think “it” is Christmas, but “it” is not. No, “it” is Election Day. Most years, elections just kind of happen. People vote, wait for the results to be announced, celebrate or not, and then go on with their daily lives. This is not one of those years. For the third national election in a row, tensions are...
The Kith Method
Good crisis management comes from a plan. Great crisis management comes from capability – and starts before you even smell smoke. That’s why we developed the Kith Method. We can help build and maintain a flexible capability that works for you.
Your reputation is an investment; time-consuming and costly to build and expensive to repair. Protect it.