Stephanie Craig

Insights into crisis leadership, reputation and readiness

Stephanie Craig

Why Trade Associations Belong in Your Crisis Strategy

Why Trade Associations Belong in Your Crisis Strategy

Five overlooked ways your industry group can shield, guide, and amplify your voice when it matters most An article in Fortune last week detailed the U.S. Chamber of Commerce’s deliberations on whether or not they would sue the Trump administration on behalf of its members to halt its global trade...

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I Speak Canadian (And What To Do If You Don’t)

I Speak Canadian (And What To Do If You Don’t)

I’m in the process of prepping a global crisis simulation for a multinational corporation. The other day, our brilliant client lead came to me and said “I can’t believe I’m bringing this up, but we need to add a Canada component. For the first time, we have to worry about the differences between...

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There’s No Waffling at Waffle House

There’s No Waffling at Waffle House

As we approach the Easter and Passover "egg season," egg prices remain at an all-time high due to an ongoing shortage caused by the widespread avian flu. Businesses in the food and beverage industry that use a large volume of eggs – such as breakfast restaurants IHOP, Waffle House, and Denny’s –...

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When Controversy Snowballs into Crisis

When Controversy Snowballs into Crisis

The Washington Post has been shaking things up lately, especially in its opinion section. Owner Jeff Bezos just announced a shift to focus on "personal liberties and free markets," which led to the resignation of respected opinion editor David Shipley.  This move, like many shakeups happening in...

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(Un)Welcoming a One-Drink Minimum Policy

(Un)Welcoming a One-Drink Minimum Policy

A few weeks ago, Starbucks announced that it would be ending its open-door policy, which allowed people to use the store's seating and restrooms even if they didn't make a purchase. The company stated that the change was made to "enhance" the customer experience. However, many critics have...

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Very Scary Marketing Decisions

Very Scary Marketing Decisions

Have you ever seen a social media post or TV commercial from a well-known brand and said, “What the hell were they thinking?” Especially if it bordered on or crossed into being perceived as racist or prejudiced?  That’s exactly what Bath and Body Works faced when they launched their new line of...

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It’s a Litigious World after All

It’s a Litigious World after All

Are you signed up for Disney+? Well, according to a now-withdrawn lawsuit defense, if you are a subscriber, you’ve signed away your rights to sue the company for anything regardless of what happened and where.  Does this make you mad? Or think a little differently about Disney? You wouldn’t be...

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Are you ready for a crisis?

Is your organization prepared to respond to a crisis and protect its hard-earned reputation? Take our quiz and find out!