Stephanie Craig

Insights into crisis leadership, reputation and readiness

Stephanie Craig

Be on the Lookout for Crisis Pretenders

Be on the Lookout for Crisis Pretenders

Maria Stagliano had the backbone to say what I’ve been thinking when she wrote this column in O’Dwyer’s. I have found it fascinating to see how many different people in communications say they do crisis management. You don’t hear me say I do fashion PR or CSR. This is why I have a vast network...

read more
Hot Potato: What To Do When You’re Targeted

Hot Potato: What To Do When You’re Targeted

We’re taking you way back in the wayback machine to when I was a little kid in Canada. It was 1991 when Winnipeg-based Old Dutch Foods entered the Ontario market hoping to gain ground but instead faced a salty standoff. Rival Hostess Frito-Lay was accused of buying all the Old Dutch chips from...

read more
Stakeholders: Reach Them Where They Are

Stakeholders: Reach Them Where They Are

Let’s talk about precision. In a crisis, speed is critical ... but speed without clarity and accuracy is just noise. When you’ve taken the time to get to know your stakeholders, you understand where they get their information. Even if you just know the age range, you can understand which social...

read more

Are you ready for a crisis?

Is your organization prepared to respond to a crisis and protect its hard-earned reputation? Take our quiz and find out!