Stephanie Craig

Insights into crisis leadership, reputation and readiness

Stephanie Craig

Very Scary Marketing Decisions

Very Scary Marketing Decisions

Have you ever seen a social media post or TV commercial from a well-known brand and said, “What the hell were they thinking?” Especially if it bordered on or crossed into being perceived as racist or prejudiced?  That’s exactly what Bath and Body Works faced when they launched their new line of...

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It’s a Litigious World after All

It’s a Litigious World after All

Are you signed up for Disney+? Well, according to a now-withdrawn lawsuit defense, if you are a subscriber, you’ve signed away your rights to sue the company for anything regardless of what happened and where.  Does this make you mad? Or think a little differently about Disney? You wouldn’t be...

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Far from a Textbook Year for Higher Ed Leaders

Far from a Textbook Year for Higher Ed Leaders

Thousands of colleges and universities around the nation are back in full swing for a new academic year, my daughter among them (Sko Buffs!). The beginning of a new college semester heralds many things on college campuses. The sight of students burning the midnight oil in the library. The sound of...

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Don’t Lie

Don’t Lie

We are all professionals. As professionals there is one cardinal rule of talking to the media (or if you ask my grandma, anyone): never lie. Don’t outright lie. Don’t tell a half truth. Don’t try to be cute. Don’t parse the truth.  Don’t lie.  All that does is make your audience mad and make them...

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Putting a Positive Spin on a Bad Break

Putting a Positive Spin on a Bad Break

It was an SNL skit that wrote itself. Australian breakdancer Raygun was thoroughly lampooned for her amateur performance at the 2024 Summer Games, called a disgrace to her country, and criticized for “making a mockery” of the sport. She went viral in all the ways a person or company doesn’t want...

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The Perils of a Shallow Apology

The Perils of a Shallow Apology

It can be incredibly difficult as a business to publicly admit that you made a misstep.  Savvy executives and communicators know the importance of making a timely mea culpa statement that demonstrates ownership and empathy, and clearly outlines steps being taken to support impacted consumers and...

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Owning a Mistake that’s Not Yours

Owning a Mistake that’s Not Yours

Do you remember Chi-Chi’s? If you do, you are probably wondering what happened to them. If you don’t, then take this as a cautionary tale. Chi-Chi’s was a Mexican casual restaurant chain that was all the rage in the 80s and 90s. With more than 200 locations in five countries as well as a...

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How to Dig Out of a Mess of Your Own Creation

How to Dig Out of a Mess of Your Own Creation

The headlines were unsettling, not shocking at first. But when UnitedHealth, the healthcare behemoth responsible for processing 50 percent of all US patient medical claims annually, revealed it was the victim of a ransomware attack described as “the most serious incident leveled against a US...

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Are you ready for a crisis?

Is your organization prepared to respond to a crisis and protect its hard-earned reputation? Take our quiz and find out!