Critical Takeaways BP made a major announcement in February 2020 to become net carbon-neutral by 2050. This announcement signified the end of their somewhat unsuccessful efforts to rebuild their reputation after the Deepwater Horizon disaster of 2010. There is a time where every firm hit by a...
There’s a lot of things your company can’t control and the coronavirus is just one of them. But how you respond should be at the tip of your tongue. According to our guest, crisis communication expert Bill Coletti, “Plan now like your company’s reputation depends on it because it does.” According...
Critical takeaways Companies often accept litigation based on the behavior of others but are unaware that the behavior and actions of their associates can also affect their reputation. This reverse halo effect means that your clients, suppliers, staff, and associates can all have a negative effect...
Critical takeaways I previously wrote about the challenges for marketers taking over communications but making a switch from an internal to an external comms role is equally difficult. Communicators will actually be hampered by the similarity of the processes and procedures because these mask...
What you will learn in this episode: What steps Bill feels smaller businesses can take to better connect with and communicate with their customers and why communication is key in difficult times How Bill defines a crisis differently from day-to-day challenges all businesses face, and why he...
Critical takeaways Many organizations prioritize branding over communications. This makes sense when driving market share but leaves them vulnerable in a crisis. Marketers are often asked to fill the crisis communications role but this requires a fundamental shift in mindset and changing their...
Bill talks to Sandro about how he uses his experience, calm nature and empathy to help people get through the worst thing that is ever going to happen to them in their career. Truth, integrity and trusting our gut-instinct is at the heart of all that he does, and he explains why he believes this...
Critical takeaways Being brought into an organization to advise often creates tension with the incumbents. Consultants with an overbearing attitude will only alienate the incumbent more. A positive, supportive attitude will drive greater engagement and commitment from the people you are...
Learn effective communication strategies so that you can continue to grow your enterprise in the midst of a crisis. This episode features #ThoughtLeader and #Expert, Bill Coletti https://www.linkedin.com/in/billcoletti/, who is a reputation manager, crisis communications and professional...
Listen And Learn: Why he recommends a hands-on approach. how successful reputation management hinges on recognizing and responding within those critical moments in time. The importance of involving executive leadership. The difference between reputation management and crisis management/crisis...
Critical takeaways Being properly rested is key to peak performance but this is often overlooked in a crisis. Rest in a natural disaster is of even greater importance when many of the responders themselves have also been affected by the situation. Schedule watch or duty periods to ensure that...
Deb Krier talks with experts in a variety of business fields, as they share the latest trends, up and coming changes as well as best practices. Check out her latest episode with Bill Coletti. LISTEN HERE
Is your organization prepared to respond to a crisis and protect its hard-earned reputation? Take our quiz and find out!