What you will learn in this episode:
- What steps Bill feels smaller businesses can take to better connect with and communicate with their customers and why communication is key in difficult times
- How Bill defines a crisis differently from day-to-day challenges all businesses face, and why he considers this pandemic to be a critical moment that will define businesses
- Why this terrible challenge also offers an opportunity to vastly improve the systems we have in place, and why adapting to these changes is important
- How Bill and his team are advising clients on how to make key decisions without waiting on or looking to the federal government for guidance and assistance
- Why resiliency, which Bill defines as the ability to stand back up after being knocked down, is entirely in the hands of business leaders
- What permanent changes to both industries and to our way of life Bill anticipates will take place due to the pandemic, even after the crisis passes
- Why now is the time for businesses to begin innovating new solutions and open new lines of communication with their customers
- What advice Bill and his team are offering to CEOs and business leaders to get through this crisis and maintain their own health and wellbeing
- Why Bill recommends you create a video message for the 1-5 groups of people most important to your business
