Crisis Leadership Blog
Insights and perspectives on being the lighthouse during a crisis.
When an Apology Isn’t an Apology
Saying “I’m sorry” shouldn’t be hard. When we say or do something that hurts someone else, then we as humans should own it, apologize for it, and try to make it right. But, many public apologies seem to miss this relatively easy target. Is someone sincerely...
Hanging in the Balance: Why and How Financial Leaders Should Prepare for the Unexpected
Any crisis comes with costs – economic costs, social costs, psychological costs – and long-term implications for your business’ bottom line, reputation, and team morale. No industry is immune to the threat of a crisis. Some sectors, including finance, face heightened...
When the Truth is Forced: Communicating when Caught off Guard
A number of companies have announced layoffs recently. One in particular had the news released because of a necessary regulatory filing. Marriott, the hotel giant based in Maryland, where it is the largest private-sector employer, is set to lay off hundreds of...
Owning the Disappointment when You Have to Say Hard Things
No one likes to say hard things, but it comes with the responsibility of being a manager, a leader or a communications director. Saying hard things inevitably disappoints people we care about, and we as humans feel badly when we disappoint people who matter to us. At...
Do it for the Algorithm: Embracing Social Media during a Crisis
“OMG, we’re blowing up on social media” I’ve been in a number of crisis management situations where the person responsible for a company’s social media will run into the room, look at their iPhone, utter those fateful words, and then disappear. As a crisis strategist,...
By definition, Kith means a cadre of peers who shape opinions and attitudes while instilling sophisticated habits for action. As a way to live this value, we like to share resources that are building blocks to good crisis management and can help you start the path of protecting your reputation.
More Recent Insights
Very Scary Marketing Decisions
Have you ever seen a social media post or TV commercial from a well-known brand and said, “What the hell were they thinking?” Especially if it bordered on or crossed into being perceived as racist or prejudiced? That’s exactly what Bath and Body Works faced when they launched their new line of holiday candles, which included one bearing the design of a...
Be Prepared for What Comes after Election Night
It’s almost here. Based on retail stores, you might think “it” is Christmas, but “it” is not. No, “it” is Election Day. Most years, elections just kind of happen. People vote, wait for the results to be announced, celebrate or not, and then go on with their daily lives. This is not one of those years. For the third national election in a row, tensions are...
It’s a Litigious World after All
Are you signed up for Disney+? Well, according to a now-withdrawn lawsuit defense, if you are a subscriber, you’ve signed away your rights to sue the company for anything regardless of what happened and where. Does this make you mad? Or think a little differently about Disney? You wouldn’t be alone. Here are the facts: the widower of a woman who passed...
How Colleges and Universities Can Handle Reputational Risk Better
Higher education is seemingly in an increasingly perilous spot. As the job market shifts — 47 to 54% of jobs will likely be lost to automation by 2030, or roughly 800 million jobs globally, according to McKinsey Global Institute — higher ed also needs to reinvent itself to remain a value-add in the modern age. Into this confusing time comes a lot of...
Far from a Textbook Year for Higher Ed Leaders
Thousands of colleges and universities around the nation are back in full swing for a new academic year, my daughter among them (Sko Buffs!). The beginning of a new college semester heralds many things on college campuses. The sight of students burning the midnight oil in the library. The sound of roaring crowds at a football game. The smell of stale...
Don’t Lie
We are all professionals. As professionals there is one cardinal rule of talking to the media (or if you ask my grandma, anyone): never lie. Don’t outright lie. Don’t tell a half truth. Don’t try to be cute. Don’t parse the truth. Don’t lie. All that does is make your audience mad and make them trust you less. And if you are lying to reporters, lying...
Putting a Positive Spin on a Bad Break
It was an SNL skit that wrote itself. Australian breakdancer Raygun was thoroughly lampooned for her amateur performance at the 2024 Summer Games, called a disgrace to her country, and criticized for “making a mockery” of the sport. She went viral in all the ways a person or company doesn’t want to go viral. The athlete, Australia, and the sport of...
The Perils of a Shallow Apology
It can be incredibly difficult as a business to publicly admit that you made a misstep. Savvy executives and communicators know the importance of making a timely mea culpa statement that demonstrates ownership and empathy, and clearly outlines steps being taken to support impacted consumers and stakeholders. Less savvy leaders may fumble an apology,...
Who Matters the Most in a Crisis?
Stakeholders has become a term we hear bandied about all of the time. And it's an important one. Whether internal or external, the people who buy from you, work for you, or champion your brand matter. But, it is critical to ask, “ Who matters most to you and your organization?” When thinking about a crisis and the issues that are most vital at a...
Owning a Mistake that’s Not Yours
Do you remember Chi-Chi’s? If you do, you are probably wondering what happened to them. If you don’t, then take this as a cautionary tale. Chi-Chi’s was a Mexican casual restaurant chain that was all the rage in the 80s and 90s. With more than 200 locations in five countries as well as a supermarket line (which still exists), the future was bright. Until a...
The Kith Method
Good crisis management comes from a plan. Great crisis management comes from capability – and starts before you even smell smoke. That’s why we developed the Kith Method. We can help build and maintain a flexible capability that works for you.
Your reputation is an investment; time-consuming and costly to build and expensive to repair. Protect it.