Let’s talk about precision.
In a crisis, speed is critical … but speed without clarity and accuracy is just noise.
When you’ve taken the time to get to know your stakeholders, you understand where they get their information. Even if you just know the age range, you can understand which social media platform is likely to be the best option.
The same goes for news outlets: if you want to reach a group of seniors, your best bet is the local news. But first you need to know if your stakeholders are seniors.
Without this information, you’re forced to spray your message across every channel and hope it reaches the people who need to hear it. That’s not a strategy. That’s hoping and praying ..
But, if you do know what platforms they use, what voices they trust, and how they prefer to receive updates, you can move fast and hit the mark.
No guesswork.
Just smart, tailored communication that lands where it’s supposed to.
This is what clarity makes possible.
The alternative is talking to people that aren’t invested in you and your organization. This entertains trolls and detractors, the very groups that become distractors. When you are distracted by this “noise,” you are neglecting the people who are most invested in you.
The purpose of investing in your stakeholders is to create a trusted relationship with the people that hold and build your reputation. The thing that is 25 percent of your value.
It also helps in a crisis. If your stakeholders know you and trust you, they will BELIEVE you when you are in a crisis. It’s just like any relationship, they more they know you, the more they give you the benefit of the doubt.
Kith facilitates crisis preparedness workshops that will help your company attain the clarity, trust, and speed you need to respond confidently – no dithering! – to any crisis. We’d be happy to have a conversation about how we can help your company be ready to chart an effective course to reputation protection.
Looking for more fresh insights? Crisis of the Month is a no-fluff Substack that breaks down real-world crises and what they teach us about leadership, communication, and damage control. Whether you’re in comms, ops, or just crisis-curious, this is your monthly guide to what went wrong — and how to do it better. Sign up today!
