The public’s expectations of corporations and brands are higher, and writing a check to a cause or saying “that’s not our lane” won’t cut it anymore. Even a well-crafted statement is not enough. Actions must follow words.
crisis communications
Critical takeaways The book ‘Crucial Conversations’ is a great guide to managing high-stakes conversations but it also provides useful guidance for crises. Many of the same techniques the authors advise for critical conversations can be used by crisis communicators to shape messages – externally and internally. Crucially, self-awareness and introspection are key as many of … Read more
As we continue to face the daily uncertainty of how this pandemic will unfold, there is one thing we know for sure. Companies will continue to make extremely difficult decisions in the weeks ahead and will be faced with communicating those tough decisions to those who matter most. This webinar covers: The importance of conducting … Read more
We are now entering the third or fourth week of messaging around corporate response – the “mushy middle phase” as we referred to it in our previous webinars. On the third webinar in Kith’s COVID-19 Communications Series, Bill Coletti shares observations on how companies are using the A-B-C approach (Always – Be – Communicating) and remaining … Read more
On the first webinar in Kith’s COVID-19 Communications Series, Bill Coletti and guest presenter Gerard Braud share their insights and top recommendations on “what’s next” and what to do in this very uncertain phase between shutting down and re-opening for business. Specifically, they discuss: Best practices for writing a good response statement What to say in … Read more
