WEBINAR REPLAY – How Consumers Make Buying Decisions in the Information Age

By Bill Coletti, CEO, Kith Critical Takeaways Consumers want simple advice regarding food choices Consumers see academics, food producers, and influencers as experts, but need to know the experts share their values Food producers and consumers share common values relating to animal welfare, our communities, the environment, and economics. Recognizing and building on these shared […]

WEBINAR REPLAY – What We Learned from the Top 6 Critical Moments in Food & Agriculture in 2016

By Bill Coletti, CEO, Kith Critical Takeaways: If your company makes a promise, it must be able to deliver When brand promises fail to match customer expectations, risk soars and critical moments escalate The top 6 critical moments of 2016—from Chipotle’s crisis to increased food recalls—illustrate the increasing reputational threat of corporate silos and the […]

Samsung’s Galaxy Note7 Apology Rings Loud and Clear

By Bill Coletti, CEO, Kith Critical Takeaways:   Samsung’s much-anticipated Galaxy Note7 went on sale this summer. The Android smartphone promised to be the ultimate showcase of Samsung’s design capabilities, with features including a 5.7-inch screen, stylus, and exploding batteries. The latter, of course, was not part of the plan, and the company voluntarily recalled […]

WEBINAR REPLAY — What Do Smart Marketers Know That You Don’t?

By Bill Coletti, CEO, Kith Critical Takeaways:  A company owns its brand but the public owns its reputation, which is why companies must ensure that they are always meeting consumer expectations Product marketers’ secrets can help reputation management professionals maximize results and help companies get the credit they deserve There is one fundamental truth in […]