Crisis Leadership Blog
Insights and perspectives on being the lighthouse during a crisis.
Kith’s COVID-19 Crisis Communications Playbook
Over the past eight weeks, we have hosted a series of webinars sharing our insights, observations, and recommendations for responding to the COVID-19 crisis. We sincerely hope the content we have shared has been helpful to you and the organizations you serve. Our goal...
Creating Value as Strategic Communicators
Critical takeaways As a crisis recedes, a strategic communicator needs to focus on how we create value for our organization’s leadership and our teams. Especially now, we receive an overabundance of information, but there’s very little wisdom. Strategic communicators...
COVID-19 Crisis Q&A with Bill Coletti
In this webinar Bill Coletti hosts a live Q&A session to answers questions related to COVID-19 crisis communications strategy and tactics. https://www.youtube.com/watch?v=BNIqFPlHtcg&feature=youtu.be You can download the PDF version of the deck here. In...
Kith’s 6+2 Framework: Keys to Telling a Reassuring Reopening Story
Critical takeaways Communicating about reopening during the COVID-19 pandemic is proving harder than messaging about closing. Kith’s 6+2 framework can help communicators tell a story that reasonable people expect a responsible organization to tell. In times of...
Kith’s Crisis Frameworks: Real-World Application in the Age of COVID
In this webinar Bill Coletti and Jeff Blaylock : Recap the crisis response models and framework we shared in the past six webinars as part of Kith’s COVID-19 Communications Series. Deconstruct real-world responses and statements from companies who have followed the...
By definition, Kith means a cadre of peers who shape opinions and attitudes while instilling sophisticated habits for action. As a way to live this value, we like to share resources that are building blocks to good crisis management and can help you start the path of protecting your reputation.
More Recent Insights
WEBINAR REPLAY: 3 Ways to Best Prepare for Crises
By Bill Coletti, CEO, Kith Critical Takeaways: Do crisis debriefs regularly and thoroughly with a structured approach Conduct a crisis simulation - real-time or tabletop Be reputation aware, not reputation nervous https://youtu.be/F4TdWfThymI Unless you’ve been living under a rock, you’ve probably seen a crisis or two in the news lately (see...
Is The War on Fake News the New War on Drugs?
Fake news -- or as Trump recently renamed it, “very fake news” -- is still big news. It comes up in seemingly most press conferences or discussions of the 2016 election or even general daily discourse. It’s everywhere, and has been for months. Even 60 Minutes, maybe one of the all-time not-fake-news programs, recently covered it. At a recent PR conference...
WEBINAR REPLAY: Everything You Wanted to Know About Stakeholder Research But Were Too Afraid to Ask
By Bill Coletti, CEO, Kith Critical Takeaways Stakeholder research is a critical component of any reputation management program Do not forget your internal stakeholders Any stakeholder research is better than no research at all https://youtu.be/_c6te9P5X08 Chances are you know you need stakeholder research. You may have used it to measure...
WEBINAR REPLAY: How Unobvious Influencers Shape Your Reputation
By Bill Coletti, CEO, Kith Critical Takeaways: True success in influencer marketing is earned, not bought Be aware of what influencers are saying, and what's important to them Access as currency Approach like you would a friend https://youtu.be/LvDVlyPlzYQ In 2016, your communications plan was considered incomplete if it didn’t include “influencer...
You Are What You Lead: The Emerging Role of CEOs in Corporate Reputation Management
By Bill Coletti, CEO, Kith Critical Takeaways: Trust in executive leadership is on the decline, which is serious given the direct impact a CEO’s reputation has on a corporation's reputation A company's leadership must demonstrate humility in service to the company; in addition to vision, passion and visibility CEOs, regardless of company size or industry,...
WEBINAR REPLAY – Credit in Critical Moments: The 4 A’s of Reputation Management
By Bill Coletti, CEO, Kith Critical Takeaways: One way to think about reputation accumulation for your company is to think about “getting credit” The foundation of a Corporate Reputation Management program is the 4’As: Authority, Awareness, Assessment, and Action Companies have a finite number of levers to pull in order to grow their reputation...
Only 70% of CMOs will survive 2017 – How Reputation Management Can Save the Rest
By Bill Coletti, CEO, Kith In Forrester Research’s “Predictions 2017: The Post-Digital CMO Appears,” they predict at least 30 percent of CEOs will fire their CMO’s for “not mustering the blended skill set they need personally to pull off digital business transformation.” In a business climate where “adapt or die” is a common battle cry, this...
WEBINAR REPLAY – How Consumers Make Buying Decisions in the Information Age
By Bill Coletti, CEO, Kith Critical Takeaways Consumers want simple advice regarding food choices Consumers see academics, food producers, and influencers as experts, but need to know the experts share their values Food producers and consumers share common values relating to animal welfare, our communities, the environment, and economics. Recognizing and...
WEBINAR REPLAY – What We Learned from the Top 6 Critical Moments in Food & Agriculture in 2016
By Bill Coletti, CEO, Kith Critical Takeaways: If your company makes a promise, it must be able to deliver When brand promises fail to match customer expectations, risk soars and critical moments escalate The top 6 critical moments of 2016—from Chipotle’s crisis to increased food recalls—illustrate the increasing reputational threat of corporate silos and...
Failure to Engage: The Dakota Access Pipeline Missteps and What You Can Learn From It
By Bill Coletti, CEO, Kith Critical Takeaways Failure to engage with NGOs caused backlash and project failure for those involved with the Dakota Access Pipeline The protests and subsequent negative media attention could have been neutralized or avoided entirely Engagement with NGOs is no longer optional During our last web workshop, I presented my...
The Kith Method
Good crisis management comes from a plan. Great crisis management comes from capability – and starts before you even smell smoke. That’s why we developed the Kith Method. We can help build and maintain a flexible capability that works for you.
Your reputation is an investment; time-consuming and costly to build and expensive to repair. Protect it.