Companies usually struggle to manage their reputation during the crisis. The key is to make smart moves to benefit the ones that matter the most to the company. In this Expert Insight interview, Bill Coletti discusses how to manage a company’s reputation in a crisis like this one. Bill Coletti is a professional development expert with more than 25 years of global experience in reputation management and crisis communication.
This interview discusses focusing on the current needs, responding to the situation and conscious decision making.