Crisis Leadership Blog
Insights and perspectives on being the lighthouse during a crisis.
Do it for the Algorithm: Embracing Social Media during a Crisis
“OMG, we’re blowing up on social media” I’ve been in a number of crisis management situations where the person responsible for a company’s social media will run into the room, look at their iPhone, utter those fateful words, and then disappear. As a crisis strategist,...
Very Scary Marketing Decisions
Have you ever seen a social media post or TV commercial from a well-known brand and said, “What the hell were they thinking?” Especially if it bordered on or crossed into being perceived as racist or prejudiced? That’s exactly what Bath and Body Works faced when they...
Be Prepared for What Comes after Election Night
It’s almost here. Based on retail stores, you might think “it” is Christmas, but “it” is not. No, “it” is Election Day. Most years, elections just kind of happen. People vote, wait for the results to be announced, celebrate or not, and then go on with their daily...
It’s a Litigious World after All
Are you signed up for Disney+? Well, according to a now-withdrawn lawsuit defense, if you are a subscriber, you’ve signed away your rights to sue the company for anything regardless of what happened and where. Does this make you mad? Or think a little differently...
How Colleges and Universities Can Handle Reputational Risk Better
Higher education is seemingly in an increasingly perilous spot. As the job market shifts — 47 to 54% of jobs will likely be lost to automation by 2030, or roughly 800 million jobs globally, according to McKinsey Global Institute — higher ed also needs to reinvent...
By definition, Kith means a cadre of peers who shape opinions and attitudes while instilling sophisticated habits for action. As a way to live this value, we like to share resources that are building blocks to good crisis management and can help you start the path of protecting your reputation.
More Recent Insights
Mobilization: How to be fast off the blocks in a crisis
Mobilization simply means getting the right people in the right place with the right information to allow them to start managing the event taking place. The term 'mobilization' can sound very operational and, therefore, a little out of place in a communications environment, but that's the point. It's meant to convey a sense of purpose and deliberateness...
How procedures generate speed
Procedures have a terrible reputation amongst communicators for stifling creativity and limiting the freedom needed to respond to a crisis. We'll often say that we can't plan something as complex and instinctual as a crisis in advance. In many ways, I agree. My dislike of shelves of binders is long-held and well-documented. Trying to map each step of a...
How procedures generate speed
Procedures have a terrible reputation amongst communicators for stifling creativity and limiting the freedom needed to respond to a crisis. We'll often say that we can't plan something as complex and instinctual as a crisis in advance. In many ways, I agree. My dislike of shelves of binders is long-held and well-documented. Trying to map each step of a...
How Your Chain of Command Generates Speed
You've probably seen the Abbott and Costello sketch 'Who's on First?' (and if not, you're missing out) where the team's names - Who is on First base, What is on Second, Why is in the Outfield - make for a lot of confusion and a great skit. But take a moment and think back to the last time you were called into a room as a crisis was breaking.Now ask...
Trust: The Foundation of Becoming Crisis Confident
The final component of our speed, clarity, and trust architecture that will transform you into a Crisis Confident organization is trust. The simple quote from Santosh Kalwar, "Trust starts and ends with the truth," helps us think about the truth and the trust that's necessary for superior crisis response. Of the three elements, you may be saying to...
Clarity: The Foundation of Becoming Crisis Confident
Two quotes help me think about the concept of clarity and its importance in crisis response. The first is from Henry Kissinger. "If you don't know where you're going, every road will get you nowhere." And the second one is from the always quotable Yogi Berra. "If you don't know where you're going, you might wind up someplace else." Clarity equals direction...
Speed: The Foundation of Becoming Crisis Confident
In my last blog post, I introduced the concept of Crisis Confidence, and that confidence is born out of speed, clarity, and trust. Over the next three weeks, I want to dig in on each of those elements and give them context and specific recommendations on what you can do to improve all three. Being Crisis Confident Starts with Speed For me, the key...
Clarity, Trust, and Speed are the Building Blocks of Crisis Confidence
"The crucible of crisis doesn't develop your skill sets; it reveals them." I've said these words to many leaders over the years, and as people pause and reflect on it, it dawns on them: if they're honest with themselves, they don't think they'll like what the crucible will reveal. Deep down, they know that they're not ready for crises. However, for years...
Give comms a seat at the table
COVID changed so many of our lives in dramatic and also small ways. For me, one was watching TV. I’ve never been a huge TV person so I’ve been fortunate to have great programs to watch as I focused on sticking close to home. The other night I started to watch a show called Suspicion. It’s interesting but one of the major characters is played by Uma Thurman...
Breaking the Crisis Wheel
Like my Kith colleagues, I cut my proverbial teeth in politics. Not as a candidate, but as a campaign staffer and, later, a political consultant. Campaigns are great places to train for reputation management and crisis communications because everything is a crisis. The latest mud your opponent threw at you is a crisis. A campaign stop going sideways is a...
The Kith Method
Good crisis management comes from a plan. Great crisis management comes from capability – and starts before you even smell smoke. That’s why we developed the Kith Method. We can help build and maintain a flexible capability that works for you.
Your reputation is an investment; time-consuming and costly to build and expensive to repair. Protect it.