Social risk is the next frontier of crisis readiness. There is no turning back.

It’s going to be important for organizations to figure out the next big thing. Launch it, lead it, push it through, and make it happen. That’s what people will be looking for.

When it comes to social risk, saying the wrong thing fast is more damaging than saying the right thing slowly.

Purpose is not just a bold statement and a mic drop. Actions must follow, and businesses will be judged on those actions, not their statements.