It’s not often that a brand can anger all sides of the political spectrum and take a financial hit but Bud Light managed to do that last week. And there has been a tremendous amount of analysis of the roots of the controversy as well as the response. Some have called it a failure of marketing....
Justin Wilcox is used to winning and losing. For the head football coach of the University of California Golden Bears, wins and losses usually come on the football field, but his latest loss was handed to him by a bunch of college presidents and network executives far, far away from his practice...
Bud Light. Disney. Mars Wrigley. Dilbert. The Super Mario Bros movie. Victoria’s Secret. Utah’s proposed new state flag. BlackRock. The U.S. military. Legos. Jack Daniels. Even Chick-fil-A. Accusations of “wokeness” have been flung far and wide so far in 2023. Is your company next? Are you ready?...
The dust from the wreckage of FTX’s collapse doesn’t have time to settle before it’s stirred up again. The latest revelation – that one of the world’s most “admired” cryptocurrency exchanges was comically terrible at both IT security (the “crypto” part) and tracking funds (the “currency” part) –...
I once heard a tech icon say “I don’t believe in God or government. I believe in the church of Silicon Valley.” That is all well and good until a U.S. Senator or three lettered agency takes notice. Just ask Ticketmaster or Google. While Senators Klobuchar and Lee’s weaving in of Taylor Swift...
This is a confusing economic time. Layoffs are happening but unemployment is at record lows. We are figuring out what the new normal is. It’s a lot to navigate as a business leader, and some everyday concerns are not getting the attention they deserve. Your reputation is likely one of them. So as...
Critical Takeaways The two fundamental roles in American corporations are makers - such as operations - and sellers - like communications. It's essential to maintain a direct linkage between the two as they work better together. When working with operations, communicators usually fall short in...
Join hosts Audrey Strong and C. Lee Smith as they speak with Kith founder Bill Coletti on Crisis Communications in the current pandemic.
Bad things sometimes happen to the most prepared, best informed and experienced communicators. Here’s how to handle it.
Crisis Response Fundamentals – our quick reference.
How CEO Greg Glassman went from CrossFit to crosshairs and the challenge to restore a brand that followed.
In specific industries, PR nightmares mean a lot less to the profit side of things.
Is your organization prepared to respond to a crisis and protect its hard-earned reputation? Take our quiz and find out!