Stephanie Craig

Insights into crisis leadership, reputation and readiness

Stephanie Craig

Think Twice, Speak Once

Think Twice, Speak Once

My grandfather built his own house on a farm in Saskatchewan. The house is now 75 years old and is home to a new family.  I am tremendously fortunate to have had him share this skill with me. I built a bookshelf, can hang doors, and build decks. As with most carpenters, the cardinal rule was to...

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Trust as a KPI

Trust as a KPI

Fortune magazine has recently launched a newsletter focused entirely on trust. They are framing it as “trust is the new KPI”. Just in case you’ve been living under a corporate rock, KPI stands for Key Performance Indicator. The Trust Factor is a  “weekly guide to earning, retaining, and...

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There Is Going To Be Another Bud Light. Are You Next?

There Is Going To Be Another Bud Light. Are You Next?

It’s not often that a brand can anger all sides of the political spectrum and take a financial hit but Bud Light managed to do that last week. And there has been a tremendous amount of analysis of the roots of the controversy as well as the response.  Some have called it a failure of marketing....

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Protecting Your Reputation in Uncertain Times

Protecting Your Reputation in Uncertain Times

This is a confusing economic time. Layoffs are happening but unemployment is at record lows. We are figuring out what the new normal is. It’s a lot to navigate as a business leader, and some everyday concerns are not getting the attention they deserve. Your reputation is likely one of them.  So as...

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Gone, But Not Forgotten

Gone, But Not Forgotten

The damage of a crisis is not always immediate and not always front-page news. A couple of months ago, CTV News/Bell Media fired Lisa Laflamme, a national icon and trusted news source in Canada, because she stopped coloring her hair. It was sexist or ageist or both according to basically everyone...

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Time to create good habits

Time to create good habits

I’m on my way back from Austin where I gathered with a group of female founders. We all belong to a group called Fyli (pronounced Fee-Lee). Our purpose is to support female founders as they launch their next big thing.  The idea is that support must be 360 degrees. Need access to an investor?...

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Give comms a seat at the table

Give comms a seat at the table

COVID changed so many of our lives in dramatic and also small ways. For me, one was watching TV. I’ve never been a huge TV person so I’ve been fortunate to have great programs to watch as I focused on sticking close to home. The other night I started to watch a show called Suspicion. It’s...

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Politics is coming for you

Politics is coming for you

Have you ever stood at the grocery store trying to decide which pasta to buy and thought about the CEO of one pasta company making a political statement? You remember you didn’t appreciate what she said, but you really prefer how that pasta cooks. Or maybe you agreed with her, but their pasta...

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You Aren’t Crying Wolf

You Aren’t Crying Wolf

Have you ever wondered why some people are always worrying about the next step down the road and others just wait for the problem to happen before dealing with a big mess?  This was the source of a discussion I recently had with a friend who, like me, honed his skills in politics but has taken...

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Trust and Crisis Confidence

Trust and Crisis Confidence

I bet you remember doing fire drills as a kid in school. Your teachers were trying mightily to get 25 fourth graders (if you are Canadian, grade fours) to follow the predetermined route, in a “calm and orderly fashion.”  You would then proceed to your designated spot and goof off with your friends...

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Speed in the Face of Social Risks

Speed in the Face of Social Risks

My mom used to point out that I have been through every type of natural disaster except a tsunami. Wildfires and snow storms were a regular occurrence growing up in the Canadian north. My college education was ended by a historic flood. I’ve been through earthquakes, tornadoes and hurricanes.  I’m...

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Are you ready for a crisis?

Is your organization prepared to respond to a crisis and protect its hard-earned reputation? Take our quiz and find out!