Stephanie Craig

Insights into crisis leadership, reputation and readiness

Stephanie Craig

Protecting Your Reputation in Uncertain Times

Protecting Your Reputation in Uncertain Times

This is a confusing economic time. Layoffs are happening but unemployment is at record lows. We are figuring out what the new normal is. It’s a lot to navigate as a business leader, and some everyday concerns are not getting the attention they deserve. Your reputation is likely one of them.  So as...

read more
Gone, But Not Forgotten

Gone, But Not Forgotten

The damage of a crisis is not always immediate and not always front-page news. A couple of months ago, CTV News/Bell Media fired Lisa Laflamme, a national icon and trusted news source in Canada, because she stopped coloring her hair. It was sexist or ageist or both according to basically everyone...

read more
Time to create good habits

Time to create good habits

I’m on my way back from Austin where I gathered with a group of female founders. We all belong to a group called Fyli (pronounced Fee-Lee). Our purpose is to support female founders as they launch their next big thing.  The idea is that support must be 360 degrees. Need access to an investor?...

read more
Give comms a seat at the table

Give comms a seat at the table

COVID changed so many of our lives in dramatic and also small ways. For me, one was watching TV. I’ve never been a huge TV person so I’ve been fortunate to have great programs to watch as I focused on sticking close to home. The other night I started to watch a show called Suspicion. It’s...

read more
Politics is coming for you

Politics is coming for you

Have you ever stood at the grocery store trying to decide which pasta to buy and thought about the CEO of one pasta company making a political statement? You remember you didn’t appreciate what she said, but you really prefer how that pasta cooks. Or maybe you agreed with her, but their pasta...

read more
You Aren’t Crying Wolf

You Aren’t Crying Wolf

Have you ever wondered why some people are always worrying about the next step down the road and others just wait for the problem to happen before dealing with a big mess?  This was the source of a discussion I recently had with a friend who, like me, honed his skills in politics but has taken...

read more
Trust and Crisis Confidence

Trust and Crisis Confidence

I bet you remember doing fire drills as a kid in school. Your teachers were trying mightily to get 25 fourth graders (if you are Canadian, grade fours) to follow the predetermined route, in a “calm and orderly fashion.”  You would then proceed to your designated spot and goof off with your friends...

read more
Speed in the Face of Social Risks

Speed in the Face of Social Risks

My mom used to point out that I have been through every type of natural disaster except a tsunami. Wildfires and snow storms were a regular occurrence growing up in the Canadian north. My college education was ended by a historic flood. I’ve been through earthquakes, tornadoes and hurricanes.  I’m...

read more
Clarity is Critical When Preparing for Social Risks

Clarity is Critical When Preparing for Social Risks

Happy New Year!  2022 is here! By now, the confetti is swept up and champagne glasses cleaned or, if you were like me, your PJs have been put away, and you've awoken from a long winter's nap. Either way, 2021 has been wrung out, and a new year has begun. A fresh start. Except it's still looking a...

read more
Why You Need to Understand the Cost of Crisis

Why You Need to Understand the Cost of Crisis

What does it cost to replace a manufacturing plant? How about a flagship store? Fight a lawsuit? How much does it cost to restore your reputation?  These are often the questions we ask when asked why protecting your organization’s reputation is a worthwhile investment. We’re asked to put a price...

read more
Why We Only Do One Thing

Why We Only Do One Thing

When I first started doing crisis management, someone asked me what kind of crisis I handled. I thought that to be an odd question. If you are a patent lawyer, you handle patents not just left-pawed blue schnauzers. If you are a neonatal nurse, you take care of babies, not just right-handed babies...

read more

Are you ready for a crisis?

Is your organization prepared to respond to a crisis and protect its hard-earned reputation? Take our quiz and find out!