Critical takeaways: Use tabletop exercises to explore specific what-if scenarios around your coming-back plan. What you’re really looking for is, "Uh oh, that's something we hadn't thought about. How's this going to change our planning?" They’re also a tool for testing transformational ideas,...
Critical takeaways: The sheer volume and complexity of today’s challenges make it hard for strategic communicators to do what we do best. Seeking bigger pastures will enable us to see around corners and best position our organization for what’s next. Focusing on the gain, not the gap, grounds us...
Critical takeaways: Strategic communicators will need to find ways to keep their CEOs leading while always communication and visible to people who matter Humility, generosity and engagement are crucial leadership characteristics in this time of COVID-19 Great strategic communicators need to think...
Critical takeaways: In a crisis, organizations should aim to be understood, not loved. Focus on a bigger picture to meet reasonable people’s expectations for a responsible organization. Spend your efforts communicating to the reasonable 80% and not over-indexing for the unreasonable 20%. Last...
Kith CEO Bill Coletti joined Michael Smith and Ryan Roghaar from The Eggs Podcast to discuss current crises happening in the United States and how to manage your way through it as a company. He also talks about where to start if you want to change your company's reputation. LISTEN HERE
Critical takeaways: Saying hard things will inevitably disappoint people who matter. We cannot write magic words that will somehow keep people from being upset. We must own the disappointment. Our five-point Framework for Saying Hard Things can help soften the blow of difficult news. Saying hard...
Critical takeaways: Crises are inevitable, but it takes effort to learn from them and apply them to the next crisis. Create an inventory of all the decisions, policy changes and communications from the past three months, and evaluate the successes and misses. Schedule a table-top simulation for...
In this conversation with Jim Bouchard from Walking the Walk Podcast, Kith CEO Bill Coletti discusses how important leadership is during a crisis and how honesty, transparency, and communication are key qualities a leader must possess. LISTEN HERE
Critical takeaways: Communicators will have to do a lot of extra work to tell the story of how we come back from COVID-19. Specific audiences should receive specialized messages that address their particular needs, but those need to be consistent and fit the themes of your main messaging. Ease...
Critical takeaways: Setting customer expectations is critical to maximizing acceptance of COVID-19 policy changes, and communicating clearly is the key. The reputation risk of mask policies should be evaluated as a balance between the strategic risk of requiring a mask and the preventable risk of...
Stephen Bell, NRECA’s senior director for media and public relations, and Bill Coletti, CEO of the reputation management firm Kith, talk us through their advice on how to plan for, respond to and recover from events that interrupt our normal course of business. LISTEN HERE
Critical Takeaways Communicators do not have the luxury of being “over it.” We have to figure out what to say next. Learn to surf when you are stuck in crashing waves. Ask three questions to help create a bigger future. In the spirit of being real, let’s just start here: everyone is just over it....
Is your organization prepared to respond to a crisis and protect its hard-earned reputation? Take our quiz and find out!