Companies usually struggle to manage their reputation during the crisis. The key is to make smart moves to benefit the ones that matter the most to the company. In this Expert Insight interview, Bill Coletti discusses how to manage a company’s reputation in a crisis like this one. Bill Coletti is...
As communicators, when it comes to risk, we need to be innovative while consistently assessing and mitigating it.
It’s going to be important for organizations to figure out the next big thing. Launch it, lead it, push it through, and make it happen. That’s what people will be looking for.
Instilling new behaviors and patterns is easiest when the old ones aren’t functioning. So use this time to get those great plans back in place and bust through those silos.
Critical takeaways: Use tabletop exercises to explore specific what-if scenarios around your coming-back plan. What you’re really looking for is, "Uh oh, that's something we hadn't thought about. How's this going to change our planning?" They’re also a tool for testing transformational ideas,...
Critical takeaways: The sheer volume and complexity of today’s challenges make it hard for strategic communicators to do what we do best. Seeking bigger pastures will enable us to see around corners and best position our organization for what’s next. Focusing on the gain, not the gap, grounds us...
Critical takeaways: Strategic communicators will need to find ways to keep their CEOs leading while always communication and visible to people who matter Humility, generosity and engagement are crucial leadership characteristics in this time of COVID-19 Great strategic communicators need to think...
Critical takeaways: In a crisis, organizations should aim to be understood, not loved. Focus on a bigger picture to meet reasonable people’s expectations for a responsible organization. Spend your efforts communicating to the reasonable 80% and not over-indexing for the unreasonable 20%. Last...
Kith CEO Bill Coletti joined Michael Smith and Ryan Roghaar from The Eggs Podcast to discuss current crises happening in the United States and how to manage your way through it as a company. He also talks about where to start if you want to change your company's reputation. LISTEN HERE
Critical takeaways: Saying hard things will inevitably disappoint people who matter. We cannot write magic words that will somehow keep people from being upset. We must own the disappointment. Our five-point Framework for Saying Hard Things can help soften the blow of difficult news. Saying hard...
Critical takeaways: Crises are inevitable, but it takes effort to learn from them and apply them to the next crisis. Create an inventory of all the decisions, policy changes and communications from the past three months, and evaluate the successes and misses. Schedule a table-top simulation for...
In this conversation with Jim Bouchard from Walking the Walk Podcast, Kith CEO Bill Coletti discusses how important leadership is during a crisis and how honesty, transparency, and communication are key qualities a leader must possess. LISTEN HERE
Is your organization prepared to respond to a crisis and protect its hard-earned reputation? Take our quiz and find out!