As communicators, when it comes to risk, we need to be innovative while consistently assessing and mitigating it.
Consistency and Innovation – You Need Both
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Bill
Insights into crisis leadership, reputation and readinessBill
Get Back on Plan Now for a Better 2021
It’s going to be important for organizations to figure out the next big thing. Launch it, lead it, push it through, and make it happen. That’s what people will be looking for.
Bust Through Silos, Even During COVID
Instilling new behaviors and patterns is easiest when the old ones aren’t functioning. So use this time to get those great plans back in place and bust through those silos.
Using Tabletop Exercises to Improve Coming-back Plans
Critical takeaways: Use tabletop exercises to explore specific what-if scenarios around your coming-back plan. What you’re really looking for is, "Uh oh, that's something we hadn't thought about. How's this going to change our planning?" They’re also a tool for testing transformational ideas,...
Seeking Bigger Pastures
Critical takeaways: The sheer volume and complexity of today’s challenges make it hard for strategic communicators to do what we do best. Seeking bigger pastures will enable us to see around corners and best position our organization for what’s next. Focusing on the gain, not the gap, grounds us...
Leading While Always Communicating
Critical takeaways: Strategic communicators will need to find ways to keep their CEOs leading while always communication and visible to people who matter Humility, generosity and engagement are crucial leadership characteristics in this time of COVID-19 Great strategic communicators need to think...
Saying Hard Things – Focus on a Bigger Picture
Critical takeaways: In a crisis, organizations should aim to be understood, not loved. Focus on a bigger picture to meet reasonable people’s expectations for a responsible organization. Spend your efforts communicating to the reasonable 80% and not over-indexing for the unreasonable 20%. Last...
The Eggs Podcast: Bill Coletti
Kith CEO Bill Coletti joined Michael Smith and Ryan Roghaar from The Eggs Podcast to discuss current crises happening in the United States and how to manage your way through it as a company. He also talks about where to start if you want to change your company's reputation. LISTEN HERE
Saying Hard Things – Own the Disappointment
Critical takeaways: Saying hard things will inevitably disappoint people who matter. We cannot write magic words that will somehow keep people from being upset. We must own the disappointment. Our five-point Framework for Saying Hard Things can help soften the blow of difficult news. Saying hard...
Crises Are Inevitable but Learning Isn’t
Critical takeaways: Crises are inevitable, but it takes effort to learn from them and apply them to the next crisis. Create an inventory of all the decisions, policy changes and communications from the past three months, and evaluate the successes and misses. Schedule a table-top simulation for...
Walking the Walk: Critical Moments
In this conversation with Jim Bouchard from Walking the Walk Podcast, Kith CEO Bill Coletti discusses how important leadership is during a crisis and how honesty, transparency, and communication are key qualities a leader must possess. LISTEN HERE
A Lot of Extra Work
Critical takeaways: Communicators will have to do a lot of extra work to tell the story of how we come back from COVID-19. Specific audiences should receive specialized messages that address their particular needs, but those need to be consistent and fit the themes of your main messaging. Ease...
Are you ready for a crisis?
Is your organization prepared to respond to a crisis and protect its hard-earned reputation? Take our quiz and find out!