Uber’s PR nightmare may not be completely over, but it’s certainly come to a turning point. The forced resignation of Uber CEO Travis Kalanick is viewed by many as as the first step in getting the company back on track and back in the public’s good graces. But there is much work to be done. At...

By Bill Coletti, CEO, Kith https://youtu.be/5lZV34tqQtU   When you work in crisis communications, you’re never in short supply of interesting stories to tell. Each of us has tales of overcoming seemingly impossible obstacles, cringeworthy missteps or any other number of crazy things that can...

Reputation Management Councils: Creating a Crisis Early Warning System By Bill Coletti, CEO, Kith CRITICAL TAKEAWAYS Mitigating risk is critical for crisis readiness Reputation Management Council enables you look around corners The High Impact Agenda maximizes productivity and accountability Like...

By Bill Coletti, CEO, Kith   Critical Takeaways Impressing your stakeholders is the most important aspect of reputation management All of your stakeholders fall into one of three groups: Communities, Customers or Critics Understanding the needs and motivations of these groups will allow you...

By Bill Coletti, CEO, Kith   Critical Takeaways: Do crisis debriefs regularly and thoroughly with a structured approach Conduct a crisis simulation - real-time or tabletop Be reputation aware, not reputation nervous   https://youtu.be/F4TdWfThymI Unless you’ve been living under a rock,...

Fake news -- or as Trump recently renamed it, “very fake news” -- is still big news. It comes up in seemingly most press conferences or discussions of the 2016 election or even general daily discourse. It’s everywhere, and has been for months. Even 60 Minutes, maybe one of the all-time...

By Bill Coletti, CEO, Kith   Critical Takeaways Stakeholder research is a critical component of any reputation management program Do not forget your internal stakeholders Any stakeholder research is better than no research at all   https://youtu.be/_c6te9P5X08 Chances are you know you...

By Bill Coletti, CEO, Kith Critical Takeaways: True success in influencer marketing is earned, not bought Be aware of what influencers are saying, and what's important to them Access as currency Approach like you would a friend https://youtu.be/LvDVlyPlzYQ In 2016, your communications plan was...

By Bill Coletti, CEO, Kith Critical Takeaways: Trust in executive leadership is on the decline, which is serious given the direct impact a CEO’s reputation has on a corporation's reputation A company's leadership must demonstrate humility in service to the company; in addition to vision, passion...

By Bill Coletti, CEO, Kith Critical Takeaways: One way to think about reputation accumulation for your company is to think about “getting credit” The foundation of a Corporate Reputation Management program is the 4’As: Authority, Awareness, Assessment, and Action Companies have a finite number of...

By Bill Coletti, CEO, Kith   In Forrester Research’s “Predictions 2017: The Post-Digital CMO Appears,” they predict at least 30 percent of CEOs will fire their CMO’s for “not mustering the blended skill set they need personally to pull off digital business transformation.” In a business...

By Bill Coletti, CEO, Kith Critical Takeaways Consumers want simple advice regarding food choices Consumers see academics, food producers, and influencers as experts, but need to know the experts share their values Food producers and consumers share common values relating to animal welfare, our...