Why post-crisis is the best time for your company to ideate on its reputation https://youtu.be/H3-rUP_W9kM Critical takeaways: Pattern recognition helps communicators anticipate what is likely to happen next Awareness of risks present, past and future helps organizations recover their reputations...
Bill Coletti, Kith's CEO was featured in the Wall Street Journal's Risk & Compliance Journal Crisis of the Week: CEO’s Abrupt Exit Puts Fintech Firm in Spotlight “The SoFi board was forced to act quickly and did so in a way that was transparent and compassionate–it just took two bites. SoFi...
Bill Coletti's new book Critical Moments : The New Mindset of Reputation Management is now available in digital and hardback formats on Amazon. New Book from Crisis and Reputation Management Expert Helps CEOs and Communicators Navigate Crises, Build Reputation “How many fires have you put...
In specific industries, PR nightmares mean a lot less to the profit side of things.
Uber’s PR nightmare may not be completely over, but it’s certainly come to a turning point. The forced resignation of Uber CEO Travis Kalanick is viewed by many as as the first step in getting the company back on track and back in the public’s good graces. But there is much work to be done. At...
By Bill Coletti, CEO, Kith https://youtu.be/5lZV34tqQtU When you work in crisis communications, you’re never in short supply of interesting stories to tell. Each of us has tales of overcoming seemingly impossible obstacles, cringeworthy missteps or any other number of crazy things that can...
Reputation Management Councils: Creating a Crisis Early Warning System By Bill Coletti, CEO, Kith CRITICAL TAKEAWAYS Mitigating risk is critical for crisis readiness Reputation Management Council enables you look around corners The High Impact Agenda maximizes productivity and accountability Like...
By Bill Coletti, CEO, Kith Critical Takeaways Impressing your stakeholders is the most important aspect of reputation management All of your stakeholders fall into one of three groups: Communities, Customers or Critics Understanding the needs and motivations of these groups will allow you...
By Bill Coletti, CEO, Kith Critical Takeaways: Do crisis debriefs regularly and thoroughly with a structured approach Conduct a crisis simulation - real-time or tabletop Be reputation aware, not reputation nervous https://youtu.be/F4TdWfThymI Unless you’ve been living under a rock,...
Fake news -- or as Trump recently renamed it, “very fake news” -- is still big news. It comes up in seemingly most press conferences or discussions of the 2016 election or even general daily discourse. It’s everywhere, and has been for months. Even 60 Minutes, maybe one of the all-time...
By Bill Coletti, CEO, Kith Critical Takeaways Stakeholder research is a critical component of any reputation management program Do not forget your internal stakeholders Any stakeholder research is better than no research at all https://youtu.be/_c6te9P5X08 Chances are you know you...
By Bill Coletti, CEO, Kith Critical Takeaways: True success in influencer marketing is earned, not bought Be aware of what influencers are saying, and what's important to them Access as currency Approach like you would a friend https://youtu.be/LvDVlyPlzYQ In 2016, your communications plan was...
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