Critical Moments: The New Mindset in Reputation Management


Bill Coletti’s new book Critical Moments : The New Mindset of Reputation Management is now available in digital and hardback formats on Amazon.

New Book from Crisis and Reputation Management Expert Helps CEOs and Communicators Navigate Crises, Build Reputation

How many fires have you put out today?”

A new book from crisis communications and reputation management expert Bill Coletti will change the way leaders think about corporate reputation. Critical Moments: The New Mindset of Reputation Management reveals how corporate leaders can build reputational excellence through meeting the needs and expectations of the public. Coletti takes readers step-by-step through his Four A’s—Awareness, Assessment, Authority, and Action—that will help leaders develop their company’s situational understanding, research agenda, operational risks, and action plan to recover and grow their company’s reputation.


Early praise for Critical Moments:

“Crisis hits you when you least expect it.  Bill’s years of experience and calming disposition truly helped us through a crisis and his thought process on reputation management is second to none. I would highly recommend Critical Moments to CEOs.” – John Keating, President, Business Operations and Supply Chain Protein Enterprise, Cargill

“I’ve had the opportunity to work side-by-side with Bill during high stakes crisis of all stripes. I can say unequivocally, if you’re in a fox hole you will want Bill by your side.” – Dan Bartlett,  Executive Vice President, Corporate Affairs, Walmart

“For any organization today, reputation has never been more critical or less stable. Bill Coletti offers deep experience and plain-spoken wisdom that will help you understand the stakes, navigate the challenges, and make smart decisions while everyone is watching.” – John McGrath, Senior Vice President, Communications & Marketing, The College Board


Coletti has more than 25 years of experience managing high-stakes crises, issues management, and media relations challenges for Fortune 500 companies and global political campaigns. Previously, he was Global Crisis and Risk Management Co-lead for Hill + Knowlton Strategies and now is CEO and founder of Kith, a crisis communications and reputation management firm at its best working with established companies in the age of disruption.

Critical Moments: The New Mindset of Reputation Management is available on Amazon. To learn more about the book, please visit


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